rd APRIL 2014 CAN RUN ONLINE FROM 22 ND APRIL KEY STATS BIRDS EYE RESEARCH How many times do you eat 1 in 5 20 per cent eat over six times a day for women Men 16 ID: 781128
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UNDER STRICT EMBARGO FOR PRINT UNTIL 23rd APRIL 2014 – CAN RUN ONLINE FROM 22ND APRILKEY STATS – BIRDS EYE RESEARCH
How many times do you eat?1 in 5 (20 per cent) eat over six times a day for women. Men 16%Over 1 in 10 under 25’s (11 per cent) eat over seven times in a day, compared to just 4 per cent of over 55’sHow often do you eat the followingOver a quarter (26 per cent ) have their breakfast on their commuteHalf of us (50%) never have a proper lunch break and instead eat at our desks time for brunch85% of us admit to snacking throughout the dayOf those 79% are men81% of us (over ¾’s) will snack after their What is your favourite meal occasion?Over half of Brits (52%) reveal that dinner is their favourite meal timeWho does the majority of the cooking?37% of men feel that their partner does the majority of cooking with almost three-quarters of women (71 per cent) feeling that they take on the majority of the household cookingTakes on average 37minutes to prepare and evening meal during the week whereas on the weekend 1 in 5 (20 per cent) will take over an hourWhat do you tend to eat your dinner from?1 in 20 (5%) of us are likely to eat from a bowl or straight from the pan Men are more likely to do this with a 5th admittingWhere do you eat your evening meal?Over 1 in 5 (21 per cent) always eat their evening meal at the dinner table84% admit to eating at the dinner table when they can but 17% admit that they have eaten dinner in bed1 in 10 (11 per cent) have eaten their dinner at the office1 in 10 (11 per cent) have eaten their dinner in the carWhat types of conversation do you have during a typical evening mealOnly 15% talk about their relationship (as the number one topic) over the evening meal compared to 30% who discuss work most regularly Importance of mealtimes66 per cent feel that it is important to get the family around the table for dinnerBut a third of us (33 per cent) believe that it is getting increasingly harder to do thisNearly half (49%) believe mealtimes are the best time for conversation but only 1/5 (21 per cent) rarely sit down together
How long does it take you to prepare an evening meal at the weekend
20% spend over an hour
preparing
Over ¼ of us (27 per cent) only have a handful of meals that they roll-out each
week
Average time to spend at the dinner table during the week?
25
minutes
43% spend less than 20mins
Average time to spend at the dinner table at the weekend?
29
minutes
Almost one in five (19 per cent) spend over 40
mins
Food shopping
20% suffer from food going
off before they get around to cooking with it
69%
have
frozen vegetables in the freezer
3.3 is the average number of people round a dinner table
Almost 1
in
10 (9 per cent)
will have
over 6 people around the dinner table
3.4
is also the average for under 25s
What
is the main topic of conversation during
a typical evening meal
Family – 32%
Work – 30%
TV –
18%
Football - 16%
Celebs – 13
%
How do you get distracted at the dinner table:
38% have sent a text whilst eating
Just
under half (46%)
have used the internet whilst eating
How would describe the majority of their cooking as…
British – 65%
Italian – 16%
Indian – 8
%