Sum it up boil it down Prioritize the five Ws and an H Rethink revise rewrite Is it clear Is it active Is it wordy Is it compelling Is it news Arthur Brisbane LD If you dont hit a newspaper reader between the eyes with your first sentence there is no need of writ ID: 788185
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Slide1
Slide2Slide3Writing great
ledes
Collect all your facts
Sum it up, boil it down
Prioritize the five Ws (and an H)
Rethink, revise, rewrite
Is it clear?
Is it active?
Is it wordy?
Is it compelling?
Is it news??????
Slide4Arthur Brisbane (
L.D.)
“If you don’t hit a newspaper reader between the eyes with your first sentence, there is no need of writing a second one.”
Slide5Don
Wycliff
(
Ph.L
)
“I’ve always been a believer that if I’ve got two hours in which to do something, the best investment I can make is to spend the first hour and 45 minutes of it getting a good lead (
lede
), because after that everything will come easily.”
Slide6Ledes
,
ledes
,
ledes
Slide7Basic inverted pyramid
lede
This is the one you must master
Slide8Basic inverted pyramid
lede
This is the one you must master
Prioritize the Ws and a H and jam most of them into the first sentence
Slide9Basic inverted pyramid
lede
This is the one you must master
Prioritize the Ws and a H and jam most of them into the first sentence
Sum it up, boil it down
Slide10Basic inverted pyramid
lede
This is the one you must master
Prioritize the Ws and a H and jam most of them into the first sentence
Sum it up, boil it down
Is it clear, active, not wordy, compelling?
Slide11Basic inverted pyramid
lede
This is the one you must master
Prioritize the Ws and a H and jam most of them into the first sentence
Sum it up, boil it down
Is it clear, active, not wordy, compelling?
The essence of journalism: what is the news?
Slide12Slide13Slide14Slide15Slide16Slide17Steve Jobs on newspapers
The father of creative destruction… iMac, iPod, iPhone,
iPads
In 2006 he predicted that in five years there would be no printed papers
Challenged older media to adapt to how he thought people would consumer their product… news
Top use for
iPad
is news. Steve’s
fav
app?
Slide18Slide19Other
lede
variations
Delayed identification
lede
Slide20Other
lede
variations
Delayed identification
lede
Lede
that withholds a person’s name (or other key W) until the second graph
Slide21Slide22Other
lede
variations
Delayed identification
lede
Lede
that withholds a person’s name (or other key W) until the second graph
Don’t name names in
lede
unless person is well known (Prominence)
Slide23Other
lede
variations
Immediate identification
lede
Slide24Other
lede
variations
Immediate identification
lede
Use only when somebody really important says or does something
Slide25Slide26Slide27Other
lede
variations
Anecdotal/narrative
ledes
Slide28Other
lede
variations
Anecdotal/narrative
ledes
A mini story to illustrate your bigger story
Slide29Other
lede
variations
Anecdotal/narrative
ledes
A mini story to illustrate your bigger story
Save for longer stories, feature news, softer news
Slide30Other
lede
variations
Anecdotal/narrative
ledes
A mini story to illustrate your bigger story
Save for longer stories, feature news, softer news
Wall Street Journal
loves this style
Slide31Slide32Slide33Other
lede
variations
Scene-setter: “It was a dark and stormy night...”
Slide34Slide35Other
lede
variations
Scene-setter: “It was a dark and stormy night...”
Direct address: “Your tax bill is about to go up after Sarasota City Commissioners...”
Slide36Other
lede
variations
Scene-setter: “It was a dark and stormy night...”
Direct address: “Your tax bill is about to go up after Sarasota City Commissioners...”
Startling statement: “One in three LAF students will drop their
iPhones
in a smoothie this year...”
Slide37Slide38Ledes
to avoid
Slide39Ledes
to avoid
Topic
lede
: “The City Commission met Tuesday to discuss tax increases.”
Slide40Ledes
to avoid
Topic
lede
: “The City Commission met Tuesday to discuss tax increases.”
Question
lede
: “Will the Florida Gators come out of their funk in time to earn a bowl bid?”
Slide41Ledes
to avoid
Topic
lede
: “The City Commission met Tuesday to discuss tax increases.”
Question
lede
: “Will the Florida Gators come out of their funk in time to earn a bowl bid?”
Quote
lede
: “Journalism is the best class ever,” said
Buoy
M. I. Smart.
Slide42Meet your ‘dateline’
Its
used to let readers know where the story is originating
Slide43Slide44Slide45Meet your ‘dateline’
It’s used to let readers who where the story is originating
Style is:
SARASOTA, Fla. --
Slide46Meet your ‘dateline’
It’s used to let readers who where the story is originating
Style is:
SARASOTA, Fla. –
No need to add state with big cities such as Chicago, San Francisco or Miami
Slide47On deadline….
You are a hard-news reporter
You are writing for tomorrow’s paper and website
Write a
lede
and second
graf
from the following facts
Use summary, inverted pyramid style
lede
Less than 35 words in your one-sentence
lede
!
Slide48Slide49Slide50Assignment
10/22
Pages 46-51
Exercises 1, 2, 3, 4, 5 on pages 62-63