PPT-Audience Analysis

Agenda Identifying your audience Gatekeeper has the power to stop your message instead of sending it on to other audiences Primary audience decides whether to accept your recommendations or acts on the basis of your message. Chapter 6. Introduction. Excerpts. “To . the families of those we’ve lost; to all who called them friends; to the students of this university, the public servants who are gathered here, the people of Tucson and the people of Arizona:  I have come here tonight as an American who, like all Americans, kneels to pray with you today and will stand by you tomorrow. What is an active audience. . ?. An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their . . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Analysis. Strategically Considering Your Target Populace. KNOW YOUR AUDIENCE. Knowing your audience—their . beliefs, attitudes, . age, education level, job functions, language and culture—is the single most . . CIMM 4. th. Annual Summit. April 22, 2015. 2. Agenda. Major Steps. Details to Consider. Linkage with CIMM, 3MS and Other MRC Priorities. Next Steps. Level Setting. Cross-Platform. Generally Driven by Devices. Assessment 2. Part 2 – Justifying your work. Task:. Using Microsoft Publisher you will create 2 magazine covers. Both covers will be for the same magazine; however each cover you make will have a different target audience. . PRESENTATION TITLE OPTIONAL. Barriers. Those addressed by BR Strategy. Those addressed by SM Strategy. Example: Loss of income by not cutting upper watershed forest. Bee boxes given in exchange for signing agreement not to . What is Media?. OTHER MEDIA:. Newspapers. Books and magazines. Recorded music. Movies. Radio. Television. The internet. Purpose of Media Text. Who created it?. Who benefits from it? E.g., If the media text is trying to sell you something, then the company will benefit. If the media text is meant to inform the public (for example, an ad to encourage people to stop smoking), then the public benefits from the text.. How I attracted my . audeince. Use of colour: In my magazine I used bright colours, which were colours usually associated with pop and as this is my genre, I wanted to make it clear. Using bright colours made my magazine look vibrant and fun and therefore it would be more likely that my audience would be attracted to it. I also tried to create a house style by using a colour scheme so the audience would recognise the magazine. I also used to colour pink as my target audience is females and pink usually connotes . Erin Karper, Niagara University. Computers and Writing 2016. Key Questions. How can we categorize audience response(s) to social media posts?. Why do some audience members react to content on social media by submitting posts to “shaming” sites?. Need: Binder, SB text, and a highlighter. What is rhetoric?. Turn to page 65 in your SB text to find out! . Rhetoric. -The use of words to persuade either in writing or speech. Rhetorical Appeals. -Emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer or speaker. Monthly Audience Estimates (‘000s. ). +61%. +84%. +50%. +133%. +70%. +50%. +. 109%. +83%. +60%. Source: NRS PADD: NRS April 2016 – March 2017 & comScore March 2017. (Monthly audience estimates). Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. Writing Development Centre. @. ncl_wdc. Writing Development Centre. Explore the possibilities. Today’s session. Why do . you want . to write for a lay audience? . What . do . you want . to write. ?.