Automating Your Social Media Presence 1 Jennifer Bene USA Today Bestselling Author http jenniferbenecom The Rule of Seven Readers need to see your name and your marketing seven times before they take action ID: 711802
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Boosting Your Brand
the Easy Way
Automating Your Social Media Presence
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Jennifer Bene,
USA Today
Bestselling Author
http://
jenniferbene.comSlide2
The Rule of SevenReaders need to see your name and your marketing seven times before they take action.
Well, at least seven.So… why don’t they check out your book the first time they see it?
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Social Media is NoisyFacebook and Twitter are filled with lots of people posting
— just like you! “They’re just another author.”The hard truth? No one is looking for you!
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How Do You Break Through the Noise?
Get your books out there!Don’t be repetitive. Your backlist is gold — so don’t ignore it.If people like your genre, why not show them all you’ve got?
The secret of the Rule of Seven.4Slide5
But that takes so much time!
The only problem? We’re busy too.Automate your social media presence.Social JukeboxHootsuiteLinking your social media together
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Social Jukebox
Social Jukebox puts Twitter on easy mode.Create tweets once, and use them forever!Make Twitter work for you —
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Step One: Make the tweetsIt takes time, but it’s worth the investment.
Start with your new release, then work backward.Make 10 – 12 tweets about your book (quotes, reviews, taglines, attention grabbers, different hashtags).Graphics make a difference.
Don’t just post about books.
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Step Two: Build Your Jukeboxes
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Step Three: Schedule Your Tweets
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Step Three: Schedule Your Tweets
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Step Three: Schedule Your Tweets
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Step Four: Avoid Repetition
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Step Four: Avoid Repetition
Choose based on the number of tweets in that particular jukebox.
Do this for each jukebox!Sit back and enjoy your automated Twitter feed.
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Twitter, Meet Facebook
Connect Twitter to your Author Facebook Page!Facebook algorithm changes make Pages almost obsolete, but sometimes posts make it onto the timeline.Keeps your Author Facebook Page updated in case a reader looks for you there!
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Twitter, Meet Facebook
Under Twitter settings, choose the Apps tab.Connect Facebook.Select only “Post to Your Facebook Page” and choose your author page from the drop down menu.
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Questions on Social Jukebox?
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Hootsuite
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Release days, contests, and everything else!
Share content on a specific day / time
Post across multiple accounts with one clickSlide19
Hootsuite
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Connect all of your social media accounts in one place
Type one message to go out on all of them, or customize for each!Free up to 30 scheduled posts at a timeSlide20
Questions on Hootsuite?
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Contact Jennifer Bene
Still have questions? Need help?I believe that when we help each other be great in authorlandia, we all benefit, so I will never charge for things like this. If I can help you, I will, and so this presentation (and any other authory
things) will never cost money. If you find this content for sale anywhere, please contact me immediately! Thank you, lovelies, and reach out with any questions!jbeneauthor@gmail.com
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