Adam Broka Hannah Gorman Samantha Kautz Emily Youngblood Company Overview Customer Base amp Competitors Growth Strategy Strategy Execution Financials Conclusion Agenda Company Overview Founded by Earl Tupper in 1946 ID: 624216
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Slide1
Melanie BauerAdam BrokaHannah GormanSamantha KautzEmily YoungbloodSlide2
Company OverviewCustomer Base & Competitors
Growth Strategy
Strategy Execution
FinancialsConclusion
AgendaSlide3
Company Overview
Founded by Earl Tupper in 1946
First company to manufacture and distribute plastic
containers for food storage
- Sells eight product lines in nearly 100 countries
Company mission
s
tatement and goals/valuesSlide4
Customers
Women/salespersons
Generation X cohort & baby boomer generation
Direct selling technique Slide5
Competitors
Lifetime Brands, Inc.
Kitchenware
CuisinartFarberware
Avon Products, Inc.
Newell Rubbermaid, Inc.Slide6
Competitive Advantages
8 unique product lines
First company to manufacture & distribute plastic
Superior research & development capabilitiesSlide7
Growth Strategy
Societal trends in the U.S.
Integrating current healthy eating standards into the lunchbox
- Targeting: Young to middle-aged women & tweens
Positioning: Price, high quality & innovative designSlide8
Strategy Execution
Product
: TupperBox
Five plastic containers
Cloth bag in a variety of colors
Side pouch for utensils and drink
Informative pamphlet guideSlide9
Strategy Execution
Place
Direct-to-customer method
Distributorship granted to only a few groups
Available through online store
Ineffective and costly to distribute through traditional retail
locationsSlide10
Strategy Execution
Promotion
Personal selling
Demonstrations at Tupperware parties
Sales promotion
Premium method—informative pamphlet
Advertising
Catalogs, brochures, online retail storeSlide11
Strategy Execution
Price
Status quo pricing objective
Premium price
because of high quality
Each lunchbox priced at $35.00
Slide12
$1,393,260 revenue5% growth rate, 3% decay
rate
-
$
546,341 NPV
@ 8.08%
-
14.31% IRR
Base Case
5 year project life
$
2,500,000 investment
75,378
units
$35 price/unit, $9.13 cost/unit
Year
0
Year 1
Year 2
Year 3
Year 4
Year 5
NET CFS
-$2,500,000
$246,340
$472,251
$924,087
$1,053,458
$1,342,288Slide13
Scenario Analysis
Worst
Case
Base Case
Best Case
NPV
-$2,172,443
$546,341
$4,275,553
- High volatility in resultsSlide14
Sensitivity Analysis
Increase/Decrease Variables by 20%
Normal S.D. is 78.67%
Most sensitive variables
Price per unit
Sales volume
Acceptance Justification
ROA: 11.84%, ROE: 43.59%
+
20% Price
- 20% Price
NPV
$1,965,097
-$872,415
+
20% Volume
- 20% Volume
NPV
$1,404,256
-$311,559Slide15
ConclusionSlide16
Any Questions?