PPT-Search Engines Information Retrieval in Practice

Search Engines Information Retrieval in Practice All slides Addison Wesley 2008 TexPoint fonts used in EMF Read the TexPoint manual before you delete this box AA Processing Text Converting documents to index terms Why Matching the. Optimization. .. Mark 430. WEEK . 6. Objectives:. Distinguish between the two elements of Search Marketing. search engine optimization (SEO). search engine advertising (SEA). Understand and use some of the organic methods of optimizing a page for search (SEO). . Presentation by Xavier Buck 17.03.2011. How did/do Search Engines influence my businesses and how do I influence them.. Today. . we. . will. . cover. Social Media. Stats. & Trends. Miguel Costa. , Daniel Gomes (speaker). Portuguese Web . Archive. Information Retrieval. is the activity of obtaining . information resources relevant. . to an . information need. from a . collection. CSC . 575. Intelligent Information Retrieval. 2. Source: . Intel. How much information?. Google: . ~100 . PB a . day; 3+ million servers (15 . Exabytes. stored). Wayback Machine has . ~9 . PB + . 100 . Information Retrieval. Information Retrieval. Konsep. . dasar. . dari. IR . adalah. . pengukuran. . kesamaan. sebuah. . perbandingan. . antara. . dua. . dokumen. , . mengukur. . sebearapa. . Daniel Kauffman. Agenda. What is a Search Engine?. Examples of popular Search Engines. Search Engines statistics. Why is Search Engine marketing important?. . What is a SEO Algorithm?. Steps to developing a good SEO strategy. Hongning. Wang. CS@UVa. What is information retrieval?. CS6501: Information Retrieval. CS@UVa. 2. Why information retrieval . Information overload. “. It refers to the . difficulty. a person can have understanding an issue and making decisions that can be caused by the presence of . All slides ©Addison Wesley, 2008. Retrieval Models. Provide a mathematical framework for defining the search process. includes explanation of assumptions. basis of many ranking algorithms. can be implicit. All slides ©Addison Wesley, 2008. Search Engine Architecture. A software architecture consists . of . software . components, the interfaces provided by those . components, and . the relationships between . All slides ©Addison Wesley, 2008. Beyond Bag of Words. “Bag of Words”. a document is considered to be an unordered collection of words with no relationships. Extending representation. feature-based models. Class Activity. Action: . Write. down the . 4 or 5 points. that most impact you from this presentation.. You will need this for the group activity at the end of this presentation.. Key to Learning. What is IR?. Sit down before fact as a little child, . be prepared to give up every conceived notion, . follow humbly wherever and whatever abysses nature leads, . or you will learn nothing. . . -- Thomas Huxley --. Retrieval Practice: Lesson 3. 1. What is an . autobiography. ?.  .  2. Does Roald Dahl consider . Boy . to be an . autobiography. ? Why or why not?.  .  3. What is an . anecdote. ?.  . 4. Describe one . Use different types of search tools and compare search results. Apply search tool shortcuts and advanced features, including Boolean operators. Perform searches using browser search features. Identify and use specialized search tools.