PPT-Search Engines Information Retrieval in Practice

All slides Addison Wesley 2008 Beyond Bag of Words Bag of Words a document is considered to be an unordered collection of words with no relationships Extending representation featurebased models. Optimization. .. Mark 430. WEEK . 6. Objectives:. Distinguish between the two elements of Search Marketing. search engine optimization (SEO). search engine advertising (SEA). Understand and use some of the organic methods of optimizing a page for search (SEO). Italo . Trevisan. ). Search. . Engine. . definition. A.  computer program that searches documents, especially on the. . World Wide Web, . for a specified word or words and provides a list of documents in which they are found. . Presentation by Xavier Buck 17.03.2011. How did/do Search Engines influence my businesses and how do I influence them.. Today. . we. . will. . cover. Social Media. Stats. & Trends. Chapter 20. Objectives. The . History. and . Anatomy. of Search Engines. Web . Crawlers. and Scrapers. Indexing. and Reverse Indexing. 1. 2. 3. White-Hat . Search Engine Optimization. 5. PageRank. Information Retrieval in Practice. All slides ©Addison Wesley, 2008. Search and Information Retrieval. Search on the Web. 1. is a daily activity for many people throughout the world. S. earch and communication are most popular uses of the computer. CSC . 575. Intelligent Information Retrieval. 2. Source: . Intel. How much information?. Google: . ~100 . PB a . day; 3+ million servers (15 . Exabytes. stored). Wayback Machine has . ~9 . PB + . 100 . Miguel Costa. , Daniel Gomes (speaker). Portuguese Web . Archive. Information Retrieval. is the activity of obtaining . information resources relevant. . to an . information need. from a . collection. Information Retrieval. Information Retrieval. Konsep. . dasar. . dari. IR . adalah. . pengukuran. . kesamaan. sebuah. . perbandingan. . antara. . dua. . dokumen. , . mengukur. . sebearapa. . Daniel Kauffman. Agenda. What is a Search Engine?. Examples of popular Search Engines. Search Engines statistics. Why is Search Engine marketing important?. . What is a SEO Algorithm?. Steps to developing a good SEO strategy. All slides ©Addison Wesley, 2008. Social Search. Social search . Communities. of users . actively participating. in the search process. Goes beyond classical search tasks. Key differences. Users interact with the system. All slides ©Addison Wesley, 2008. Retrieval Models. Provide a mathematical framework for defining the search process. includes explanation of assumptions. basis of many ranking algorithms. can be implicit. for Silverlight. Brad Abrams. BradA@microsoft.com. http://blogs.msdn.com/brada. Twitter: @. brada. Why Search Engines Matter. Vast majority of web traffic driven by search. Search engines are the first stop for many new users. All slides ©Addison Wesley, 2008. How Much Data is Created Every . Minute?. Source: . https. ://www.domo.com/blog/2012/06/how-much-data-is-created-every-minute/. The Search Problem. Search and Information Retrieval. Use different types of search tools and compare search results. Apply search tool shortcuts and advanced features, including Boolean operators. Perform searches using browser search features. Identify and use specialized search tools.