for Silverlight Brad Abrams BradAmicrosoftcom httpblogsmsdncombrada Twitter brada Why Search Engines Matter Vast majority of web traffic driven by search Search engines are the first stop for many new users ID: 737512
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Slide1
Search Engine Optimization for Silverlight
Brad Abrams
BradA@microsoft.com
http://blogs.msdn.com/brada
Twitter: @
bradaSlide2
Why Search Engines Matter
Vast majority of web traffic driven by search
Search engines are the first stop for many new users
Search technology drives most ad revenue
Data from my blog month of Feb 2010
If you offer a great experience, that no one can find –
does it really mater? Slide3
SEO for Silverlightin three easy steps
Step 1: Make app important content
Deeplinkable
Step 2: Let the Search Engines know about all those Deep LinksStep 3: Provide “down level” version of important contentSlide4
DemoSlide5
More Information
SEO Basics
:
http://www.bing.com/community/blogs/webmaster Silverlight Store SEO Demo: http://tinyurl.com/c3jm3z RIA Services http://silverlight.net/riaservices
See the demo live: http://www.hanselman.com/abrams Special thanks to Orcsweb
and Scott Hanselman For hosting this demo!Brad AbramsBradA@microsoft.comhttp://blogs.msdn.com/brada
Twitter: @bradaSlide6
Back upSlide7
SEO Basics
Make it easy for Search Engines to index your site.
Descriptive <title> tag.
Every page should include a descriptive and unique <title> tag. Descriptive name=”description” <meta> tag. This information is often used to help create the website description snippet used on a SERP. Descriptive <h1> tags.
Stick to only one iteration per page, but make it meaningful and unique.Discoverable navigation. No man is an island, but a web page with no discernable navigation links to other pages might be. Descriptive alt text. When you add an <img> tag to your page, be sure to provide that additional meta content. Slide8
SEO and RIA Applications
Silverlight, Ajax apps challenge
Dynamic Content
Data downloaded from the server at runtimeViewable only by executing the client code on the pageSearch Engines typically don’t\can’t navigate each custom application Slide9
Sitemap
Your webpages
Your content hereSlide10
Step 1: Make important content
Deeplinkable
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Step 2: Let the Search Engines know about all those Deep Links
h
ttp://Sitemap.org
Slide12
Step 3: Provide “down level” version of important contentSlide13Slide14Slide15
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