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Presentation on theme: "SEARCH ENGINE OPTIMIZATION"— Presentation transcript:
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SEARCH ENGINE OPTIMIZATION
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What is Search Engine Optimization?Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.
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Search Engine Return Pages &AlgorithmsProcess of formulating answers in response to search questions and the search engine return pages (SERPs). Process of listing results returned in response to a query or search word.
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SEO Philosophical ApproachesWhite Hat: follows all search engine rules and policies. Focuses on relevancy and organic ranking topics: KeywordsSpiders/crawlers
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Keyword stuffing
Link analysis
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SEO Philosophical ApproachesBlack Hat: Black hat approach – use of aggressive SEO tactics that do not follow search engine rules and policies Topics: RedirectingPage stuffingSelling and farming links
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Comparison ReportThe report consists of an on-page analysis which includes the number of words, the number of link and unlinked words, the number of links on the page and the page size.
