PPT-Search Engine Optimization

Michal Neuwirth Product Manager Kentico Software sro Search Engine Optimization SEO Overview SEO Recommendations Kentico CMS amp SEO SEO the basics IS NOT a magic tool that guarantees a 1 rank in the search engine. SRadar National Radar Help Thats Me Search Engine Optimization. Martin Schedlbauer, Ph.D.. m.schedlbauer@neu.edu. With content from David . Hurd. .. Contents. Search Engine Optimization – Devin . Hurd. In-page Optimizations. Out-of-page Optimizations. Jonathan Hollingshead. Terms used in this presentation. Web page or page – a single document . on the Internet, typically with a single topic. Web site or site – a collection of individual web pages interconnected by hyperlinks. Ryen W. . White, Matthew Richardson, Mikhail Bilenko. Microsoft Research. Allison Heath. Rice University. User Loyalty. Users are generally loyal to one engine. Even when engine switching cost is low, and even when they are unhappy with search results. Managed Marketing Service . Karen Levy Newnam and Liz DiSaia. Agenda . Why Search Engine Marketing?. The Role of Your Website in an Effective Strategy. Making Sense of Search Engine Marketing Acronyms. Front End Web Development. Instructor: Aileen Pierce. When: T . Th. 9:00am – 10:50am. Room: ATLAS 104. Focus Elective. JavaScript, . Jquery. , . Json. , HTML5 Canvas, Web APIs, Frameworks. Search Engine . Daniel Kauffman. Agenda. What is a Search Engine?. Examples of popular Search Engines. Search Engines statistics. Why is Search Engine marketing important?. . What is a SEO Algorithm?. Steps to developing a good SEO strategy. Identify Commonly Used Search Engines. Describe Components of a Search Engine. Design Web Pages that Are Search Engine Friendly. Submit a Website for Inclusion in a Search Engine. Monitor a Search Engine Listing. Sandy Cwach, Designer. SMCI Design, . LLC. (System Management Consultants Internet Design). www.smcid.net. info@smcid.net. . SEO. (Search . Engin. e Optimization). What is SEO?. Making web pages easy to find, easy to crawl and easy to categorize.. Classification of algorithms. The DIRECT algorithm. Divided rectangles. Exploration and Exploitation as bi-objective optimization. Application to High Speed Civil Transport. Global optimization issues. How much of the total web are you able to searchFreshness How often do their crawlers update the copies of the web pages you are searchingCompleteness of textIs the database really full text or only p SEO is like the website\'s blood supply. Just the same as our bodies cannot work without blood circulation It is an information retrieval system designed to help find information stored in a computer system. Evolution of Search Engine. - A Timeline - . 1990. 1991. 1992. 1993. 1994. 1995. LookSmart. (active) - Competed with Yahoo but became a pay-per-click provider later on.. COMP 475. Spring . 2009. Dr. Frank McCown. Class objectives. Understand how the Web is organized. Understand characteristics and limitations of web search. Implement our own web crawler, indexer, and retriever.