Ryan McIntyre MCITP MCPD Neudesic Practice Director Portals amp Collaboration April 14 2012 Victory Lap social event SharePoint Victory Lap Social Event for SPSLA will be at 530pm to 8pm at ID: 494635
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Slide1
Search Engine Optimization for SharePoint
Ryan McIntyre, MCITP, MCPD
Neudesic
Practice Director, Portals & Collaboration
April 14, 2012Slide2
Victory Lap- social event
"SharePoint Victory Lap" Social Event for SPSLA will be at: 5:30pm to 8pm at
Di
Piazzas (5205 E. Pacific Coast Hwy, 90804)Slide3
Core Lines of Business
Neudesic started its business providing best of breed consulting services on the Microsoft Platform.
As clients (our partners) began to ask us to do solve similar problems to fill the gap, Neudesic started packaging re-usable IP to save time and money.
As we built trusted partnerships with our customers, we’ve extended our services to hosting and ongoing support and administration. Slide4
Search Engine Optimization 101
Search Engine Optimization == SEO
Wikipedia: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results
This is Art, not Science
http://technet.microsoft.com/en-us/sharepoint/seo
does not exist!Slide5
Topics
Public SEO, not SharePoint/FAST search SEO
SharePoint SEO
Real World Deployment ScenariosSlide6
SEO LifecycleSlide7
Business Drives SEO
Business goals change, impacting SEO activities
Keywords & Content must be updated to reflect business goals
Perform necessary keyword research
Interview customers
Research related websitesResearch toolsSlide8
How Does SharePoint Help?
Gives the business the tools they need to keep content fresh
Ability to implement custom master pages & page layouts
Flexible PlatformSlide9
How Do We Help SharePoint?
Site structure
Refresh content
“Light” home page
Link structure (
rel=“no follow”)Redirects:
302 (temp) BAD, 301 (perm) GOODSlide10
KeywordsSlide11
Robots.txt
AAA
TripTik
Tells the crawler what to look at and what to avoid
Review other sites robots.txt, such as sharepoint.microsoft.com
Exclude search results and other non-content pagesSlide12
Sitemap.xml
Tells the crawler which URLs to crawl
Keep up to date…Crawler’s don’t like being lied to!Slide13
Single Topic
Single URL
Courtesy of seomoz.orgSlide14
Measure & Evaluate
Webmaster tools (Google & Bing)
Search for “
site:www.mysite.com
” and review results
IIS SEO ToolkitSite Analysis ModuleSitemaps and Sitemap Indexes Module
Robots Exclusion ModuleSlide15
Demo
Webmaster tools
IIS SEO ToolkitSlide16
Neudesic.com
“Clean” master page
Simple content using CEWP’s & HTML
jQuery
/ Client Object Model used for asynchronous loading
Keywords surrounding linksNews feed on home page frequently updated
Reciprocated links with No Flash / SilverlightSlide17
QuickStartOnlineServices.com
Microsoft Partner Network Site focusing on Online Services
Light-weight home page (HTML)
News feed on home page
No Flash / SilverlightSlide18
Resources
Generate Sitemap
with PowerShell
http://
blogs.msdn.com/b/opal/archive/2010/04/13/generate-sharepoint-2010-sitemap-with-windows-powershell.aspx
IIS
SEO Toolkithttp://www.iis.net/download/seotoolkitWebmaster ToolsBing - http://www.bing.com/webmasterGoogle - http://www.google.com/webmasters/tools/
URL Rewrite Fix for 302 redirectshttp://blog.mastykarz.nl/sharepoint-redirects-revisited-301-302/Slide19
Resources (cont)
SharePoint SEO Code Packages
Meta-tag management:
http
://blog.mastykarz.nl/easy-editing-meta-tags-publishing-pages-mavention-meta-fields
/
Meta-tag, Title, & Dynamic List/Library support: http://www.canviz.com/Canviz-Blog/Pages/BlogPost.aspx?pID=10Slide20
Ryan McIntyre
ryan.mcintyre@neudesic.com
http://blog.randomdust.com
@
ryanmcintyre
303-520-6337Slide21
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