PPT-Teaching the Role of the Media in Higher Media

Rick Instrell 13 June 2015 Version 21 wwwdeeplearningcouk infodeeplearningcouk Association for Media Education in Scotland Role of Media in H Media Meeting needs entertain educate . AntitrustNCL. case study. Jonathan Galloway. Newcastle Law . School. Newcastle University Learning and Teaching Conference, 4. th. July 2012. Twitter account as a complementary tool. www.twitter.com/antitrustncl. Public . opinion– . The public sphere is a place where society discusses the issues that affect everyone. . Public . Agenda – The public agenda is a list of issues that much of society agrees are a priority. . Limited Effects Theory. Class Dominant Theory. Sponsorship. Culturalist. theory. How the media views the elderly. Women in the media – 1950s America. Limited Effects Theory. This theory argues that people generally choose what to watch based on what they already believe. The media has only a limited influence. However, this ignores the impact that the media has in setting the agendas and creating public interest in particular subjects. AntitrustNCL. case study. Jonathan Galloway. Newcastle Law . School. Newcastle University Learning and Teaching Conference, 4. th. July 2012. Twitter account as a complementary tool. www.twitter.com/antitrustncl. Studies. Rick Instrell. Figures . to accompany the . article:. Instrell. , R. (2015) ‘Barriers and Thresholds in Learning Media Studies: Part 3’. . Media Education Journal. , 57, Summer 2015.. Map Types. OPTIONS AND . EMPLOYABILITY. OVERVIEW OF OPTIONS. EMPLOYMENT. HIGHER EDUCATION. APPRENTICESHIP/ TRAINING. TRAVELLING/ VOLUNTEERING. EMPLOYMENT AND EMPLOYABILITY. General employment . means a foot on the ladder and reasonable/ good pay… but variable training, development and progression options. Wendy . Elrick & Emma . McCluskey. Disclaimers. Not the SQA!. Wendy taught . old qualifications before switching to . new. Emma has just finished her first year of teaching Media at N4 and N5. Mainly . 2. Wednesday, 31 October 2012. Crime as a Postmodern Spectacle. Kidd-Hewitt and Osborne. (1995) see media reporting of crime increasingly driven by the need for a '. spectacle. '. . Spectacles are engaging because audiences become both repelled by the activities but fascinated at the same time.. 2. Wednesday, 31 October 2012. Crime as a Postmodern Spectacle. Kidd-Hewitt and Osborne. (1995) see media reporting of crime increasingly driven by the need for a '. spectacle. '. . Spectacles are engaging because audiences become both repelled by the activities but fascinated at the same time.. society, especially regarding politics?. The Media. The Media. Public officials have a love-hate relationship with the media. “No news is good news” is better for them than the adage “No such thing as bad publicity”. influencing behaviours. achieving purposes. Take “Target Audience” as a title on a new page in your jotters, and under headings of . Blackfish. , . Black Magic . and . Supergirl. . (1984), bullet point . MEDIA: What is the role of this institution and how has it changed over time? Defining “media” First and second media age The networked society Popular culture Media ownership Defining “media” Role. Media had four main roles- to inform, educate, entertain and advertise.. Various forms-art, film, and music and although often carrying a message primarily produce to entertain us.. Television also provides us information through soaps, news, documentaries. Buying a newspaper or watching the TV will provide us with a source of information that will inform and educate us.. Komunikasi Massa. Program Studi Ilmu Komunikasi. Universitas Pembangunan jaya. Normative Theory of Media and Society. Normative Theory. refer to the ideas of right and responsibility that underlie these expectations of.