PPT-The Bandwagon Effect

TITLE The Bandwagon Effect TEXT John 121244 THEME To be on Gods side is the only way to be on the right side of history The fact is that there are a lot of religions or philosophies that compete for our devotion so we must ask How do we know what to pursue . SHANNON NFORMATION theory has in the last few years become something of a scientific bandwagon Starting as a technical tool for the communica tion engineer it has received an extraordinary amount of publicity in the popular as well as the scientific Specifically scarce products are generally deemed valuable inde pendent of the utility that their intrinsic attributes deliver This effect has been found in several studies and appears robust Lynn 1991 This paper identifies two distinct routes throu Yale Braunstein. March 2011. Quick intro to “Consumers Surplus”. Actually, the sum of CS & PS. Consumers gain from price decreases. PS = Profit. Monopoly works by restricting output & raining price, therefore results in “deadweight welfare loss”. Definition: . persuasive writing…. seeks to convince its readers to embrace the point-of-view presented by appealing to the audience’s reason and understanding through argument and/or entreaty.. used by advertisers and politicians. Propaganda. The Band Wagon Device . The Testimonial Device. The Transfer Device . The Name Calling Device . The Glittering Generalities Device . The Plain Folks Device . 184 QUARTERLY JOURNAL OF ECONOMICS whether this is or is not the case, but he does believe that there are many markets where coalitions among consumers are not widespread or of significance, and hence Ten Commandments of Propaganda. 1) Divide and Conquer. a) . More small groups are easier to pit against each other. 2) Tell the people what they want. a) . Pander to the masses. 3) The bigger the lie, the more people will believe it. Propaganda is…. A message aimed at persuading the opinions and behavior of people.. It is generally carried out through media that is capable of reaching a large amount of people and effectively persuading them for or against a cause.. 609 Alston, W. P. (1975), “Traits, Consistency and Conceptual Alternatives for Personality Theory”, Journal for the Theory of Amaldoss, W. and Jain, S. (2005), “Conspicuous Consumption Propaganda and Advertising. What is propaganda?. A means of convincing people:. to buy a certain product. to believe something or act in a certain way. to agree with a point of view. Common persuasive techniques often used in advertising. a. .k.a. Fallacy . What’s a Logical Fallacy?. What is a Fallacy?. According to Webster’s Dictionary, a fallacy is an error in reasoning or a flawed argument.. It’s an argument that does not conform to the rules of logic, but appears to be sound.. three reasons . why you AGREE or DISAGREE with the statement below.. Does anonymity on the web give people too much license to heckle and torment others. ?. Argument . An argument . expresses a position . . "Propaganda consists of the planned use of any form of public or mass-produced communication designed to . affect. the . minds. and . emotions. of a given group for a specific purpose, whether military, economic, or political." . Testimonial. Glittering . Generalities. Transfer. Plain . Folks. Bandwagon. Name Calling. Card Stacking. The 7 Types of Propaganda. The use of . well-known, respected people . to endorse a product or service..