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U.S. Small Business Administration U.S. Small Business Administration

U.S. Small Business Administration - PowerPoint Presentation

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U.S. Small Business Administration - PPT Presentation

South Florida District Office MARKETING TO GOVERNMENT AGENCIES   Am I a Small Business To be a small business you must adhere to industry size standards established by the US Small Business Administration ID: 722196

small business gov marketing business small marketing gov federal www search procurement number opportunities sba sam government register contracting

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Slide1

U.S. Small Business Administration

South Florida District Office

MARKETING TO GOVERNMENT AGENCIESSlide2

 

Am I a Small Business?

To be a small business, you must adhere to industry size standards established by the U.S. Small Business AdministrationAs you register as a government contractor in the System for Award Management (SAM), you will also self-certify your business as small.

The SBA, for most industries, defines a "small business" either in terms of the average number of employees over the past 12 months, or average annual receipts over the past three years.Slide3

Getting Started

You need to determine your primary North American Industry Classification System (NAICS) code.How do I find my NAICS code? Visit the United States Census Bureau NAICS website to identify your NAICS code(s). We recommend using a single word for a search term.Slide4

Dun & Bradstreet or D-U-N-S Number

A unique nine-digit identification number for each physical location of your business. D-U-N-S Number assignment is free for all businesses required to register with the federal government for contracts or grants.Go to SBA.gov to get link to register.Slide5

What do I need to get my D-U-N-S Number?

When registering for your D-U-N-S Number, you will need the following: Legal name Headquarters name and address for your business Doing Business As (DBA) or other name by which your business is commonly recognized

Physical address, city, state and ZIP Code Mailing address (if separate from headquarters and/or physical address)

Telephone numberContact name and title

Number of employees at your physical location Whether you are a Home-Based BusinessSlide6

System For Award Management (SAM)(Formally CCR)

The FIRST STEP to register your business to participate in any federal government contracting program is to: REGISTER in SAMSAM combines several acquisition systems into one (CCR, ORCA, EPLS)In SAM, you may self-certify yourself as a small business

SAM provides links to federal agencies and procurement opportunities More information is available at: http

://www.sam.gov *** Note: Registration does not guarantee business with the Federal GovernmentSlide7

SAMBenefits of SAM

Registration:The ability to bid on Federal Government contracts. A central storage location for the registrant to supply it’s information.

Paperless payments through electronic funds transfer (EFT). Slide8

Small Business Dynamic Business Search

Entering your small business profile data into SAM allows you to populate the SBA’s supplemental pages known as DSBS- Dynamic Small Business Search. This is where your Business capabilities statements can be viewed by Contracting Officers, Large Prime Contractors and the General PublicWebsite: http://dsbs.sba.govSlide9

Marketing Your Business

Target Your Customers

www.fpds.govSlide10

Marketing Your Business

Identify Your Target Agencies

www.fpds.govSlide11

Marketing Your Business

Research Your Target Agencies-Homepage, Small Business Information, Business Opportunities and Procurement ForecastsSlide12

Marketing Your BusinessReview Agency Small Business InformationSlide13

Marketing Your Business

“How to Do Business With your Target Agencies”Slide14

Marketing Your Business

www.fbo.govSlide15

Searching for Contract Opportunities

Search for Opportunities: Search By NAICS Code Search by Keywords Search by Solicitation Number Search by Set-AsideSlide16

Marketing Your Business

www.fbo.govSearch by

Set Aside CodesCompetitive 8(a) HUBZone

Service Disabled VeteranWoman Owned

Total Small BusinessSearch by Opportunity/

Procurement TypePresolicitation Combined Synopsis/Solicitation

Sources Sought

Award NoticeSlide17

Searching for Contract Opportunities

Source SoughtPre-SolicitationSolicitation

AwardSlide18

Marketing Your Business

Marketing 101

Target Your Customer

Who buys your product or service?

How do they buy? When do they buy?Know The Rules

Federal Acquisition Regulations Contract requirements and specifications How to obtain Contract history

Performed as PromisedOn-time delivery, Good Quality, at a Fair PriceSlide19

Research Past Purchases

Federal Procurement Data System – Next Generation https://www.FPDS.gov

Register, Read “First Time Using Reports”, Obtain standard, special, or customized award data.

Identify Current Opportunities

Federal Business Opportunities www.fbo.gov

Identify your product and/or service codes & search.Set up a “My FBO” user’s home page, an Interested Vendor List and a Watch List to be notified via email of new contract opportunities. Obtain Agency Forecasts from sites like

http://www.acquisition.gov

Marketing Your

BusinessMarketing 101Slide20

One on One -

Present your capabilities statement directly to the federal activities and large prime contractors that buy your products and services.

Attend Procurement Conferences and business expos

Attend

Business Matchmaking events

Add details to DSBS your Dynamic Small Business Search profile (e.g., GSA schedule number, commercial customers, federal customers, special capabilities).Marketing Your

BusinessMarketing 101Slide21

Marketing Your Business

Procurement AssistancePeople to Know

Procurement Technical Assistance Center (PTACs)

www.sba.gov/tools/local-assistance/ptac

Small Business Specialistswww.dla.mil/DoingBusinessWithDLA/FederalContractingResources

Procurement Center Representatives (PCRs) www.sba.gov/federal-contracting/counseling-help/procurement-center-representative-directory

Commercial Marketing Representatives

(CMRs) www.sba.gov/federal-contracting/counseling-help/commercial-market-representative-directory#section-header-6Slide22

Marketing Your Business

To Do ListPrepare a clear

contracting strategy

Develop a winning DSBS profile

Become an expert in using FBOResearch

agency needsApply aggressive marketing to targeted agenciesLearn how to

respond appropriately to RFP’s and acquisition requests

Network! Network! NetworkProfit from the

wisdom of others.

Additional Training

Winning Federal Contracts

https://www.sba.gov/learning-centerSlide23

Questions?Slide24

Contact Information

U.S. Small Business AdministrationSouth Florida District OfficeRon Brunner8(a) Business Development SectionPhone: 305-536-5899E-Mail: ronald.brunner@sba.gov