Sergey Myasoedov President of - PowerPoint Presentation

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Sergey MyasoedovPresident of the Russian Association of Business Education (RABE), Vice Rector of the Russian Presidential Academy (RANEPA),Dean of IBS-Moscow Business School

;

(IBS-Moscow Business School)

Russian market

ofbusiness education(observations of insider)

IntroductionNow – about 600 State (About 60 Moscow State Universities) + 400 private (But only about 150 BSs and Centers !!!)SEVEN TOP UNIVERSITIES with strong BSs (non-tech!):

- Russian Presidential Academy (Management)

- Moscow State (Lomonosov) University (Classic); - St. Petersburg University (Classic); - HSE Research University (Economics) - Plekhanov University (Economics);

- MGIMO – (International)

- RUDN – (classic – International) - Ural Federal University (classic-economics) Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

A glimpse of the Russian BE marketAbout 120-130 BSs (about hundred are RABE members); MBA programs 59 nationally accredited MBA programs 10 years ago and about a dozen of JV MBA for Western DegreesNOW – quantity of MBA programs doubled (120-140) because of distant + “junk” onesEuropean and USA mid players = Grenoble (№

17 by FT) , Kingston, Antwerp Management School, Stockholm, Guildhall, etc. ;12 AMBA accreditations, 3-4 EPAS, one EQUIS; two AACSB approved application 11 programs passed NASDOBR (Russian accreditation sys)MBA Prices: Politically backed upper strata - Skolkovo

(90 000 euro); Market-driven upper strata – 2 BSs (IBS-Moscow - RANEPA, St. Petersburg State University School of Management)

– around

20-30 000 euro;Market-driven upper-mid strata – 4-5 well positioned BSs of the Russian Presidential academy, Financial Academy, State University of management, RUDN University, MGIMO, etc. BSs 7-10 thousand euro; Mid-mid and down-mid price strata - next 20-30 BSs of Moscow/ St. Petersburg + one-million people cities of Russia – 3-6 thousand euro.“Strange” (trash?) and distant MBAs – about 20 BSs(?) – 500-1000 euroSergey Myasoedov – IBS-Moscow, Russian Presidential academy

Russian BS’ modelsHigh role of the leader-founder (generation change problem); Fee financed and long degree programs based (endowments and “gift culture” up merged very recently) Part-time faculty-consultant based; “Retail oriented” (applied research only recently) – but for the tops

; Low Internationalization and English proficiency (93 % of National market – Russian speaking);No full time MBA (clients are reluctant to leave jobs);Top-executive retraining segment in Western sense is in formationSergey Myasoedov – IBS-Moscow, Russian Presidential academy

Strategy development trendsSearch for innovative “Global locality” and expert to Asia and Middle East opportunities = BRICS or/and CIS identity; Research vs. Retail approach; Growing quality focus (accreditations + rankings (both national and international);Growing digital focusSearch for strong, strategic International BS and national business partners;Analyzing BLENDED education possibilities;Growing understanding of social responsibility as a way to enlarge market influenceUp and down MBA market stratification (Quick-Cheap- ??? Good)

Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

Resent trendsStagnation of “traditional” MBA market starting from 20081. New university-department-based-non-practical-state backed MBAs at Federal Universities and under their umbrella brands 2. Redistribution of clients: UP and DOWN preferences(In “UP” segment - accreditations are of importance)3. “UP” - Growing interest in hard skills (finance, process, analytics)4. “UP” – Growing interest to good Western degrees“DOWN” - Boost of cheap distant MBAs, “mini-MBAs” and “junk” MBAs often with fabricated brandsCorporate University attempt to re-design the market and MBA programs

Return of interest to accredited Western degree MBAsSergey Myasoedov – IBS-Moscow, Russian Presidential academy

Thank you !!!Sergey Myasoedov – IBS-Moscow, Russian Presidential academy