A marketability approach from the AAL perspective Peter Saraga Chair AAL Advisory Board The overall objective of the AAL joint programme is to enhance the quality of life of older people and strengthen the industrial base in Europe through the use of Information and Communication Technol ID: 816367
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Slide1
Innnovation in Memory to Knowledge -A marketability approach from the AAL perspective
Peter Saraga
Chair AAL
Advisory Board
Slide2“The overall objective of the AAL joint programme is to enhance the quality of life of older people and strengthen the industrial base in Europe through the use of Information and Communication Technologies (ICT).”
Slide3Proven
Ideas
Excellent Science
Societal
Challenges 1
Horizon 2020
New
Knowledge
Joint
Programming
Initiatives
Public Health Programme
European
Investment
Bank
Deployment support
Active and Healthy Ageing Partnership
Evidence and
innovation
guidelines
Research
Innovation
Deployment
New solutions
More Years Better Lives
Neurodegenerative Disease
Industrial Leadership (including ICT)
Health Diet for Healthy Life
700 M €
175 M € Partner States
175 M € EU
350 M € private
Research infrastructures
EC 2013,
modified
ERDF
ESF
CF
ESIF
Slide4Call 5: Home Care
Call 3:
Self-Serve Society
Call 2:
Social Interaction
Call 4: Mobility
Call 1: Chronic
Conditions
Call 6:
Occupation in Life
Calls 1-5
~
150
projects funded
,
30
projects tackling ND
9
project tackling healthy diet for healthy life
Slide5FUNCTIONALITIES - AAL SOLUTIONS
Nº Project partners (*)
Signal/alarm to professional or informal care
15
Support ADL / independent living / self care
10
Orientation
&
navigation
9
Cognitive
support
7
Monitoring
patient
status
7
Support informal care (info/advice/e-learning/experiences)
8
Social interaction
4
Surveillance (inside the home)
5
Physical activity / rehabilitation / mobility
4
Contacting people
4
Coordinating professional care
4
Surveillance / localisation (outside)
3
Geja Langerveld, AAL NCP, ZonMw, NL, 2014
30
AAL
projects
funded
on
Neurodegeneration
in calls 1 - 5
(*)
Projects may be classified in more than one category
Slide6Example Projects addressing
Memory - Knowledge
Diagnosis
-
BEDMOND
Navigation and Orientation –
NAVMEM
Support in work- COGNIWIN
Rome, 19 Nov 2014Italian “Memory” event
6
Slide7AAL Market Perspective
Opportunities
for AAL to
deliver
:
benefit for the person and their families.
benefit for support and care systems across Europe
benefit for European economies
Develop products and services for aging well
at home, in the community
and at work.
Create critical mass of R&D & Innovation at European levelEncourage market creation via common, compatible European solutions.Rome, 19 Nov 2014Italian “Memory” event7
Slide8TECHITALY, EP, Brussels, September 25th, 2014
KEY
INDICATOR
FINDINGS
Industry as leader of AAL projects
On
average,
40% of projects are industry led
SME participation
>
40
% SME participation in funded projects (receiving 49% of the grant funding available)Intellectual Property Rights (IPR) secured
~ 50% of the projects
have already secured the IPR for the results arising from the projects
Financing secured for going to the market after the project end25% of the projects covered by the survey have already secured financing to go to market
AAL related products and services emerging in the market
There are many AAL projects intending to deliver new ICT products and services to the market
Survey on emerging evidence of
impacts
Slide9Market Challenges
No established market
/ markets
Customer
awareness / experience / evidence
Complexity of Health and Care models
Standards and Interoperability
Finance / reimbursement / business models
Rome, 19 Nov 2014
Italian “Memory” event9
Slide10Joint AAL-JPND action proposals
Incentivise
care model change enabled by technology
Direct financial support for
commercialisation
Develop new innovative funding models
Greater engagement of insurersDemonstrate the value of small small innovations
Establish Technology watch or ObservatoryRome, 19 Nov 2014
Italian “Memory” event10
Slide11Facilitating Project Commercialisation
Calls, Project structure and engaging stakeholders
Enhancing awareness and showcasing projects
Training and Mentoring
Rome, 19 Nov 2014
Italian “Memory” event
11
Slide12AAL2Business
Help
AAL projects to enter the market
Support consortium building
business coaching
Methodology workshops
Presentation training
Matchmaking events
Rome, 19 Nov 2014Italian “Memory” event
12
Slide13Emerging consumer market
Significant
wealth in parts of the older population
Needs and Desires
Coherence / Fragmentation / Leverage
Technology readiness
Characteristics/ Timing
Rome, 19 Nov 2014Italian “Memory” event
13
Slide14Concluding Thoughts
The
need is great
The challenges are significant
The opportunity is now!
Thank You
Rome, 19 Nov 2014
Italian “Memory” event14