PDF-A Holistic Guide to Online Marketing SEO - User Experience - Conversion

What would you think if you went to the doctor for an annual physical and he or she only checked your right arm and your left foot That8217s not a full physical right There8217s a lot more that needs to be done in order to make sure you8217re functioning properly 8212 as a wholeIt8217s the same with online marketing It has to be looked at holistically as one Yet most of the time this is not the case Instead each facet of online marketing is often addressed in a silo disassociated from the rest This often results in fractured and ineffective online initiatives that leave organizations feeling frustratedA Holistic Guide to Online Marketing provides a global view of online marketing looking at your website blog and social media efforts as a wholeFirst we discuss three major disciplines 8212 search engine optimization user experience and conversion 8212 to give you a solid understanding of what each of these disciplines are and why they8217re importantThen we dive into a practical approach on how to APPLY each of these disciplines to your website blog and social media efforts respectively The book is chockfull of actionable steps on how to assess your website blog and social media 8212 and make meaningful improvements8220This is a mustread crash course for online marketing Author Joey Donovan Guido keeps your attention with illustrative stories and entertaining metaphors while backing up his advice about SEO user experience and conversion with concrete research Even digitallysavvy practitioners like myself will find themselves making a list of critical things to improve upon82218212 Drew Neisser Founder amp CEO of Renegade LLC author host of Renegade Thinkers Unite podcast. 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