PDF-Content Critical Gaining Competitive Advantage Through High-Quality Web Content

quotThe term quotbiblequot is now highly overused in reference to tech books but if it werent thats how I would categorize Content Criticalquot Rowan Wilson Knowledge Management Review quotThis book is highly recommended It belongs in every design library It should be on the reading list of every course in Web design Any Web designer who plans to be in business five years from now should read this bookquot Design Research News Jan 2002In the age of information overload and content glut how do you get people to read what191s on your websiteThe modern world runs on content And the Web is fast becoming the medium of choice for content delivery Increasingly business is about getting the right content to the right person at the right time 191 and making a profit out of it Content is critical Content Critical will change the way you think about the Web If part of your job involves writing original content to be placed on the Web 191 product support material a marketing pitch or internal communication 191 you191re part of a publishing process Think of your website as a publication and it all begins to make a lot of sense Think of the person who visits your website as a reader and your objectives become clearer Content Critical explains the theory and practice of producing readerfocussed compelling content It includes highly detailed practical advice about what it takes to build a professional contentoriented website including classification navigation search and content layout It shows you how to organize a publishing team and how to create a web publishing strategyDiscover what highquality content really is and learn how to create it Content Critical will help you discover the key skills required to write compelling content for the Web understand the rules of publishing content online know how to appeal to your online readers develop an effective Internet communications strategy build publishing skills within your organization. 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