Dr Dennis Richling Persuasion The Art and Science of Meaningful Engagement Healthcare Costs Today Chronic Disease Biometric Risks Risky Absent Healthy Behaviors Risky Present Problem ID: 614020
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Slide1Slide2
Guest speaker
Dr. Dennis
RichlingSlide3
Persuasion
The Art and Science
of
Meaningful EngagementSlide4
Healthcare Costs Today
Chronic
Disease
Biometric
Risks
Risky Absent
Healthy
Behaviors
Risky Present
ProblemBehaviors
AbsentBehaviors
ProblemBehaviorsSlide5
Persuasion is important to manage health
Be healthierSlide6
How do we persuade people?
Educate them…Slide7
How do we persuade people?
Incent them…Slide8
How do we persuade people?
Reframe the message…Slide9
How do we persuade people?
Be a cheerleader…Slide10
The message has been…
INCREASE
MOTIVATIONSlide11
Goal:
Adopt Healthy Behaviors
for the rest of their lifeSlide12
How much motivation do we need?
A new model…
Dr. BJ
Fogg
Stanford Persuasion Technology Laboratory Slide13
B
=
M
A
T
Call to Action
Motivation
High
Motivation
LowMotivationHard to do
Easy to do
Fogg Behavior Model
Behavior
AbilitySlide14
When d
o behaviors change?
Epiphanies
Change of context
Psychological processes
Make it easierSlide15
Changing behaviors for life
Epiphanies are rare
Changing the context is complicated
Psychological processes increase motivation in stages
“Making it easier” can reach
those with little motivationSlide16
Exciting new research?
Yes, but..Slide17
B
=
M
A
T
Motivation
High
Motivation
Low
MotivationHard to doEasy to do
Fogg Behavior Model
AbilitySlide18
No panacea to change behavior
Use multiple science-based disciplines
Tailor it to the person
Tailor it to the behavior
Ride the motivational wave
Achieving life long change often takes multiple steps