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Guest speaker - PowerPoint Presentation

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Uploaded On 2017-12-10

Guest speaker - PPT Presentation

Dr Dennis Richling Persuasion The Art and Science of Meaningful Engagement Healthcare Costs Today Chronic Disease Biometric Risks Risky Absent Healthy Behaviors Risky Present Problem ID: 614020

behavior motivation change persuade motivation behavior persuade change people life behaviors persuasion risky ability psychological epiphanies context processes them

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Presentation Transcript

Slide1
Slide2

Guest speaker

Dr. Dennis

RichlingSlide3

Persuasion

The Art and Science

of

Meaningful EngagementSlide4

Healthcare Costs Today

Chronic

Disease

Biometric

Risks

Risky Absent

Healthy

Behaviors

Risky Present

ProblemBehaviors

AbsentBehaviors

ProblemBehaviorsSlide5

Persuasion is important to manage health

Be healthierSlide6

How do we persuade people?

Educate them…Slide7

How do we persuade people?

Incent them…Slide8

How do we persuade people?

Reframe the message…Slide9

How do we persuade people?

Be a cheerleader…Slide10

The message has been…

INCREASE

MOTIVATIONSlide11

Goal:

Adopt Healthy Behaviors

for the rest of their lifeSlide12

How much motivation do we need?

A new model…

Dr. BJ

Fogg

Stanford Persuasion Technology Laboratory Slide13

B

=

M

A

T

Call to Action

Motivation

High

Motivation

LowMotivationHard to do

Easy to do

Fogg Behavior Model

Behavior

AbilitySlide14

When d

o behaviors change?

Epiphanies

Change of context

Psychological processes

Make it easierSlide15

Changing behaviors for life

Epiphanies are rare

Changing the context is complicated

Psychological processes increase motivation in stages

“Making it easier” can reach

those with little motivationSlide16

Exciting new research?

Yes, but..Slide17

B

=

M

A

T

Motivation

High

Motivation

Low

MotivationHard to doEasy to do

Fogg Behavior Model

AbilitySlide18

No panacea to change behavior

Use multiple science-based disciplines

Tailor it to the person

Tailor it to the behavior

Ride the motivational wave

Achieving life long change often takes multiple steps