Burnside Library located in the Burnside Civic Centre 401 Greenhill Road Tusmore Adelaide South Australia Sue Ellson BBus AIMM MAHRI CDAA Assoc ASA MPC 20 April 2016 Session 1 ID: 604892
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LinkedIn for Behind Closed Doors
Burnside Library located in the Burnside Civic Centre, 401 Greenhill Road, Tusmore, Adelaide, South AustraliaSue Ellson BBus AIMM MAHRI CDAA (Assoc) ASA MPC20 April 2016 Session 1 – 9.30am – 11.30amIntroduction to LinkedIn and Building your Profile Slide2
Today
What is LinkedIn?Where to startWhat to include on your LinkedIn profileLinkedIn networking tipsDigital footprint do’s and don’tsNetworking do’s and don’tsJob search strategiesQuestions and answersSlide3
What is LinkedIn?
World’s Largest Professional Network415 million+ members worldwide (two new per second)Millions of members removedOver 7 million members in AustraliaMore students and graduates are coming on to the platformPrepare for the Computer Experience and the User ExperienceThink of Wisdom and PurposeStarted as a network, now a publisher, next business to businessSlide4
Who is Sue Ellson
LinkedIn started 5 May 2003, Sue joined 21 December 2003First 100,000 members worldwideOver 800 views last 90 days (100 to be active)Over 8,200 connections (minimum 60)41 recommendations (minimum 3)50 endorsement categories (limit to 20 to specialise)Independent LinkedIn Specialist – consult to individuals, business, organisations, author, experienced trainer, professional learner, consultant in practiceSlide5
Where to start (backup and 90 day maintenance)
Collect your statistics (views, connections, etc)Export your profile to PDF (backup)Export your connections (backup)Review your PURPOSEDecide what to do for the next 90 daysPages 34 – 35Customise your Public Profile URLSlide6
What to include on your profile
Keywords, keywords, keywords Page 28Photo, Headline, Summary (most important) Advice for contacting – mobile, email (spaces around @), SkypeProfessional membership – website, image, member numberProjects - relevant assignments including challenges overcomeList of subjects – more keywordsJobs – Description, Tasks, Achievements or OutcomesComplete, consistent, correct (no typos or bad formatting)Search Engine Optimise Your Profile Page 50Page 44 and moreSlide7
LinkedIn Networking Tips
60 or more connectionsEveryone knows 250 peopleWhat is your purpose? P9 & 25Consider peers, advisers, mentors, international P81, P161Seek information, build relationship, secure opportunity P88Publish – 70% information, 20% shared, 10% sell P68Participate – Groups (if relevant) P63 and Follow target companies P64Polite – would you do it in real life? Say THANK YOU, give FEEDBACKBuild and maintain network – contact VIPs three times per year P56Slide8
Digital Footprint
Digital Asset BrandConsistent message all platformsPurposeRegister exact match domain (sueellson.com)Get a Google+ Profile and PageKeep a Username ListBackup to cloud
Do’s
Don’ts
Lie or manufacture a message for
personal gain
Put sensitive content in writing
Disclose
commercial information
Be disrespectful
Be
lazy
Restrict opportunitySlide9
Networking
Combine online with face to faceFollow up (set reminders)Always say thank you for every referral, provide detailsContact personally if possibleFind out what you can giveShare opportunities with othersDo’sDon’ts
Stop – your
value is your network
Discredit anyone
Send a message when a call would be better
Be scared – smile!
Become complacent
Stop learningSlide10
LinkedIn Career Search Strategies
What is your purpose – be clear – adjust to attract!Target the companies, industries, professionsBuild relationshipsSet your jobs preferencesApply with a prepared & aligned ‘application’ (cover letter and resume)Speak personally, diary follow up, say thank you even if you miss outSecure mentors – now and in the future – networking, referrals, voluntary workThink views, think message (dot points), think conversion Slide11
LinkedIn Questions and Answers
Questions please – any sort!Yes, you can connect – increase your search resultshttp://au.linkedin.com/in/sueellsonMore information sueellson.com and 120ways.com‘120 Ways To Attract The Right Career Or Business’ 18/5/16‘120 Ways To Market Your Business Hyper Locally’ 23/8/16