Bruce Jones CEO Design amp Promote httpwwwDesignAndPromotecom brucedesignandpromotecom Linkedin Personal Profile httpwwwlinkedincominbrucejones630 Linkedin Company Profile ID: 516020
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Using Linkedin as a B2B Lead Generation Tool
Bruce JonesCEO, Design & Promote http://www.DesignAndPromote.com bruce@designandpromote.comLinkedin Personal Profile: http://www.linkedin.com/in/brucejones630Linkedin Company Profile: http://www.linkedin.com/company/267958 Slide2Slide3Slide4Slide5Slide6Slide7Slide8Slide9Slide10Slide11Slide12Slide13Slide14Slide15Slide16
Using Linkedin As A B2B Lead Generation Tool
How To StartResearch Keywords, Think Like Your CustomersImprove Your Personal Linkedin ProfileOptimize Your Company Linkedin PageConnect With Prospects & ClientsJoin Groups Where Your Customers AreInteract And Provide Value To Your ConnectionsSlide17
Linkedin Personal Profiles
How To Optimize Your Linkedin Personal ProfileAdd A Professional Head Shot PhotoShorten Your Linkedin urlDescribe What You Do Using Keywords And Your Value Proposition (elevator pitch)Add Skills, Awards, Associations; Prove You Are An Expert Add 3 Keyword Links To Your Website And Product PagesAdd Linkedin Applications: Company Blog, Presentations, Portfolio, Brochures, Sales Sheets and Videos.Link Your Personal Profile To Your Company ProfileLinkedin Profile ExampleSlide18
Linkedin Company Page
How To Optimize Your Linkedin Company PageUse A Good Description Including Keywords And A Call To ActionAdd Your Company Logo In Both Sizes Add Company News And A Link To Your Blog FeedAdd Products and Services Using Images, Keywords, Bullet Points And A Link To The Related Page On Your WebsiteAdd Promotions Like A Free Trial, Demo, Or DiscountsLinkedin Company ExampleSlide19
Make It Work!
How To Use Linkedin To Generate LeadsAfter A Meeting Send A Thank You And Connection RequestAdd A Recommendation After Every Successful ProjectBest Way To Get A Recommendation Is To First Give OneGet Active On Local And Industry Groups, Add Discussions And Promotions, Answer Questions And Give Opinions Add Linkedin To Your Website, Email Signature File, And Any Printed Marketing Material Add Status Updates Every Few Days With Links To ResourcesSlide20
Create a 100% complete LinkedIn profile http://youtu.be/JNl9RVrXLhM
Round out your LinkedIn profile with additional information http://youtu.be/ec9QOYjcyY4 Set up your Company Page on LinkedIn http://youtu.be/WiTQL_M_fv0 Add Products and Services to your LinkedIn Company Page http://youtu.be/4GNSjfrv-a8 Recommend your LinkedIn connections and get recommended http://youtu.be/lbIQ8TdrMUo Start sharing on LinkedIn
http://youtu.be/er3WevF-Zps Start a conversation with LinkedIn Groups http://youtu.be/F5CF1FEm_oA Linkedin Training Videoshttp://www.youtube.com/user/LinkedInSlide21
Bruce Jones
CEO, Design & Promote http://www.DesignAndPromote.com bruce@designandpromote.com
Linkedin Personal Profile: http://www.linkedin.com/in/brucejones630Linkedin Company Profile: http://www.linkedin.com/company/267958 http://www.googlekeywordtool.comhttp://www.getpaint.nethttp://www.jigsaw.comhttp://www.hubspot.com
ResourcesSlide22Slide23
Any Questions?
Next Free Workshop Dec 6th 3:00-5:00 Naperville ChamberHow To Be A Good Facebook Page Managerhttp://naperville-facebook.eventbrite.com