Project Advisory Committee and Team Meeting February 23 2012 The Northern Grapes Project is funded by the USDAs Specialty Crops Research Initiative Program of the National Institute for Food and Agriculture ID: 459360
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Northern Grapes Project
Project
Advisory Committee and Team Meeting
February 23, 2012
The Northern Grapes Project is funded by the USDA’s Specialty Crops Research Initiative Program of the National Institute for Food and Agriculture,
Project
#2011-51181-30850Slide3
Our Vision
From Proposal
“…
To develop grape production, winemaking, and marketing practices suited to the unique characteristics of V. riparia-based [Northern Grape] cultivars marketed through retail tasting rooms and their niche in the US wine market.”Slide4
Vision for a Successful
Cold-Climate Wine Industry
Soil Health/Quality
Plant Quality
Fruit Quality
Wine Quality
Marketing
& Sales
Business Success
Community Vitality
Inputs and Activities
Outcomes
Optimized
Vineyard
Practices
Optimized
Winemaking
Practices
Customers
Buy Wine
Repeatedly
Business Practices
Quality Product and Consumer ExperienceSlide5
The Project is:
Specialty Crops Research
Initiative Coordinated Agriculture Project (CAP)
3 areas: production, winemaking, consumers/markets
Integrated research and extension
Multi-disciplinary
Incorporates Advisory Group and Industry organizations
5 Years, currently funded for 2 @ $2.5 M
Matching funds 1:1
TransdisciplinarySlide6
SCRI Review Panel
Summary of Panelist Comments
“
The proposed work is addressing multiple challenges faced by a small but important emerging industry. The team has done an exceptional job in planning for this proposal, articulating the results from the planning process and presenting the proposed work. All the elements of a CAP have been met with identification of advisory board, engagement of extension at roughly 30% and the inclusion of a management plan. The project is comprehensive, is stakeholder driven and objectives are aligned with the goal. The proposed work has engaged a diverse and
substantial
team
.”
“Two
areas should be addressed early in the project - importance of complementary tourism activities and methods to sustain impacts past project term
.”
“
The application is very comprehensive and could serve as a model for other grant writing teams
.”
- Tom Bewick and Dan Schmoldt, Program Directors SCRISlide7
34 Research/Extension Staff from 12 Universities
18 Partnering Industry Associations
Partnering Industry Associations
Connecticut Vineyard and Winery Assn.
Illinois Grape Growers and Vintners Assn.
Iowa Wine Growers Assn.
Lake Champlain Wines
Massachusetts Farm Wineries and Growers Assn.
Michigan Grape and Wine Industry Council
Minnesota Grape Growers Assn.
Nebraska Winery and Grape Growers Assn.
New Hampshire Winery Assn.
New York Wine and Grape Foundation
Northern Illinois Wine Growers
Northern New York Wine Grape Growers
Scenic Rivers Grape and Wine Association Iowa & Illinois)
South Dakota Specialty Producers Assn.Upper Hudson Valley Wine and Grape Assn.Vermont Grape and Wine CouncilWestern Iowa Grape Growers AssnWisconsin Grape Growers Assn.Slide8
Project objectives
The Vines:
Document cultivar performance and resulting fruit composition in variable climates.
Viticulture:
Develop management practices to produce high quality fruit
Enology
: Optimize winemaking to produce distinctive wines.
Consumers:
Marketing and consumer needs to support sustainable businesses.Slide9
Goals for Today
Introduce Scope of Project to Team, Project Advisory Council
Plan Grant-related activities for Year 1
Introduce project to public at NG Symposium
Feedback and input from PACSlide10
Morning Activities
8:30 – 10:00 AM
Project Team
Policies, procedures (Martinson, Particka)
eXtension
/
eViticulture
training (Stafne, Greer)
PAC Members
Baseline Survey Discussion (With Gartner/Lasley/Econ)
10:00- Noon
Both Project Team and PAC
Extension ‘products’ discussion (NG Webinars, Newsletter, ‘Enterprise Workshops’
Subgroups: Planning for upcoming field seasonSlide11
Afternoon
1:00 – 3:00 PM
Northern Grapes Symposium
Public presentations
3:00 – 4:00 ‘Bar Camp’
5 groups, informal small group format
4:00 – 5:30
PM
Bar Camp Debriefing (Luby)
The Project Advisory Committee
Speaks (All)
Feedback, impressions, opportunitiesSlide12Slide13
Administration
Funding
Match Commitments:
Teams and Exec Committee
Reporting
Communication
Internal, to clientele, with partner groups
Events/Evaluations
Graphic Identity/USDA AcknowledgementSlide14
Administrative Details
Funding
Subcontracts OUT of Cornell by 2/14/2012
First year’s budgeted
amt
released.
Term: Sept 1, 2011 to September 31, 2012
Do it again starting in August.
Match Commitments:
As written in revised budget
Salary Match: Effort Certification – back to Sept 1
In-Kind Match: Letter certifying match. Slide15
Subcontracts/MatchSlide16
Budget 5
vs
2 Year
7% reduction
Yr
1-2
Original 5 year
$6,152,850Slide17
Appendix B is your bible:
Governance Plan
Project (Research) timeline p5-6
Extension/outreach p.7
Table 1-2. Logic Model
Evaluation Metrics for each sub-objectiveSlide18
Executive Committee
Tim Martinson
Project Director
Jim Luby
PAC Liaison
Murli Dharmadhikari
Extension/ PAC Liaison
Anne Fennell
Fruit Comp. & Genetics
Paul Domoto
Viticulture
Anna Katharine Mansfield
Enology
Bill Gartner
Consumers/Markets
Eric Stafne
eXtension
,
eViticulture
Paul Lasley
Evaluation
Chrislyn PartickaProject Administration Slide19
State Extension Reps
Report Extension Activities in State
Organize & Publicize
Work/Communicate with the industry groups
Surveys and participationSlide20
Reporting
CRIS Report
required
Annual report valuable (next year’s PAC
mtg
).
Rosbreed
is a model
Quarterly reporting through ‘team’Slide21Slide22
Project Evaluation
Have a “generic” evaluation form that you will modify for each event associated with the NGP
Essential that the evaluation team receives this feedback
Report event, numbers, evaluation to ChrislynSlide23Slide24
Communication
Will evolve with the project as we figure out what works best for us
Have established a
Dropbox
account
Will send invites to the entire team next week
Goal is to keep working documents in here
Email
Website
Park past presentations, etc. on the Members Only sectionSlide25
Graphics and Templates
Everything is currently in the
Dropbox
account
Need to better-organize itSlide26
Website
Went live on Monday! Already getting some good response
Wordpress
HostGator
Slide27
Home
About
Northern Grapes Webinar Series
Publications & Presentations
Contact Us
Project Members Only
password-protectedSlide28Slide29Slide30Slide31
Extension Deliverables
Everybody Participates
Write Article
Hold Field Day
Speak @ Webinar
Host Workshop
eXtension
contribution
Venues
NG Symposium
NG Enterprise Workshops
NG Webinars
NG News
NG Owner’s ManualSlide32
Extension Deliverables
Symposium
2013 MGGA and NY
Enterprise Workshops
:
2012-2013 Vineyard sites
2012-2013 Basic Wine Production
2013 Branding Workshop
Webinars
J: Managing acidity
F: Nuts and Bolts of Canopy MGT
M: Economic impact and Collaboration
A: Winery Sanitation (Worobo – tentative)
M: Disease Mgt (McManus & Berkett)Northern Grapes News (discuss)Owners Manual
Working edition drafted??Slide33
Northern Grapes
Webinars
70-100 each broadcast
Interactive
Creates community
For Presenters:
Key is to practice ahead of time
Sign up sheet will be passed aroundSlide34
Northern Grapes News
4
issues each year
What
regular features
Member profiles (Q & A, try to make it fun)
Topic-based articles
Briefs
Sign up sheet will be passed around