PPT-Search Engines Information Retrieval in Practice

All slides Addison Wesley 2008 Information Needs An information need is the underlying cause of the query that a person submits to a search engine sometimes called information problem . Optimization. .. Mark 430. WEEK . 6. Objectives:. Distinguish between the two elements of Search Marketing. search engine optimization (SEO). search engine advertising (SEA). Understand and use some of the organic methods of optimizing a page for search (SEO). MIS 314. Professor Sandvig. Overview. Why Design for Search Engines. What users want from a search engine. Google. Market share. How Google Works. PageRank. Search Engine spamming. Design features to Avoid. Chapter 20. Objectives. The . History. and . Anatomy. of Search Engines. Web . Crawlers. and Scrapers. Indexing. and Reverse Indexing. 1. 2. 3. White-Hat . Search Engine Optimization. 5. PageRank. Miguel Costa. , Daniel Gomes (speaker). Portuguese Web . Archive. Information Retrieval. is the activity of obtaining . information resources relevant. . to an . information need. from a . collection. CSC . 575. Intelligent Information Retrieval. 2. Source: . Intel. How much information?. Google: . ~100 . PB a . day; 3+ million servers (15 . Exabytes. stored). Wayback Machine has . ~9 . PB + . 100 . Miguel Costa. , Daniel Gomes (speaker). Portuguese Web . Archive. Information Retrieval. is the activity of obtaining . information resources relevant. . to an . information need. from a . collection. Information Retrieval. Information Retrieval. Konsep. . dasar. . dari. IR . adalah. . pengukuran. . kesamaan. sebuah. . perbandingan. . antara. . dua. . dokumen. , . mengukur. . sebearapa. . Finding What You’re Looking For. First, Ask a Question . . .. The Search Question. Creating a good search question is half the battle. Types of questions:. Specific: you want the answer to a specific question. Hongning. Wang. CS@UVa. What is information retrieval?. CS6501: Information Retrieval. CS@UVa. 2. Why information retrieval . Information overload. “. It refers to the . difficulty. a person can have understanding an issue and making decisions that can be caused by the presence of . All slides ©Addison Wesley, 2008. Social Search. Social search . Communities. of users . actively participating. in the search process. Goes beyond classical search tasks. Key differences. Users interact with the system. for Silverlight. Brad Abrams. BradA@microsoft.com. http://blogs.msdn.com/brada. Twitter: @. brada. Why Search Engines Matter. Vast majority of web traffic driven by search. Search engines are the first stop for many new users. All slides ©Addison Wesley, 2008. How Much Data is Created Every . Minute?. Source: . https. ://www.domo.com/blog/2012/06/how-much-data-is-created-every-minute/. The Search Problem. Search and Information Retrieval. All slides ©Addison Wesley, 2008. Search Engine Architecture. A software architecture consists . of . software . components, the interfaces provided by those . components, and . the relationships between . Fatemeh. Azimzadeh. Books. (Manning et al., 2008). Christopher D. Manning, . Prabhakar. . Raghavan. , and . Hinrich. . Schütze. . Introduction to Information Retrieval. Cambridge University Press, 2008. .