PDF-Ultimate Guide to Local Business Marketing Ultimate Series

Google AdWords looks easy but proves to be hard Local business marketing is tough because owners are besieged with phone calls reps and solicitations promising quotfirst page on Googlequot quotFacebook trafficquot quotSocial Media expertisequot and myriads of advertising opportunities And most local business owners feel illequipped to judge They write big checks and all too often get disappointing resultsNOW YOU CAN MASTER LOCAL ONLINE MARKETING AND REACH THE RIGHT CUSTOMERSnbspEVERY TIME With Google Yahoo and Bing returning local businesses as results on more than a billion daily searches Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search mobile and SEO campaignFrom defining local searchoften confused with paid search and search engine marketingto local listing and reviews to social outreach and effective content development this guide delivers the tools to build a complete local marketing campaignYoull discover how toCapture highquality leads from Google AdWords and Bing in 48 hoursMaster the components of a highconverting campaign and get the most visitors and phone calls for your buckSecure Online Lead Generation that brings new customersHarness mobile search advertising and Facebook ads for maximum resultsSearch advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category From local online advertising to local listings maps and reviews to social outreach effective content development and PR this guide goes beyond local SEO delivering tools so entrepreneurs can build a comprehensive online advertising campaign. 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