INFORM Network Meeting Workshop A 10 11 May 2012 Warsaw PL The Maltese Setup Communication Plan 19M The Communication Plan budget Past Annual Events Annual Event 2011 Name of event ID: 796151
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Slide1
Chapter 5: Major Annual Information Activities
INFORM Network Meeting
Workshop A
10 – 11 May 2012
Warsaw, PL
Slide2The Maltese Set-up
Communication Plan
[
€1.9M]
Slide3The Communication Plan budget
Slide4Past Annual Events
Slide5Annual Event 2011
Name of event:
rotta
:
n.f
. (pl.
rotot
)
Course, route
EU: European Union (more popular than
Unjoni
Ewropea
)
07-13: current programming period
tagline: EC1828/2006 Art. 9 (c)
Graphics:
arrows showing forward movement
bright colours to attract attention
images of key thematic areas
Slide63-week long promotional campaign
adverts on TV, Radio, Newspapers + online news portals, PPCD website, Facebook + e-banner,
MEUSACNews
+
www.funding360.eu
alerts;
PR included Press Conference, TV appearances + radio participation.
Annual Event 2011
Slide7Logistics
6 coach tours held twice each on 26
th
and 27
th
November 2011
Registration by phone or
online
Tours included walkabouts and presentations by Project Leaders;
10 min documentary
(ESF focus) shown on board;
Total 53 projects featured (ERDF, CF + ESF) = c.
€412M worth.
Annual Event 2011
Gozo
A
Gozo
B
Malta
A
Malta
B
Malta
C
Malta D
26/11/2011
08:30 12:30
X
X
X
13:30
17:30
X
X
X
27/11/2011
08:30 12:30
X
X
X
13:30
17:30
X
X
X
Slide8Annual Event 2011
Participation analysis
Slide9Annual Event 2011
Pre-event & post-event analysis
Slide10It is important that such tours are organised so that more people would be aware of EU Funds.
Perhaps more time could be given at each stop. Information about the tour was limited. More publicity needed.
An intelligent way of spending EU Funds. Beneficial for Gozo directly and indirectly Malta too.
It would have been beneficial if we had a printed programme of the tour.
Tour could be carried out during the week for students and on weekends for general public.
Annual Event 2011
Gozo and Malta
Rotta
should be on different dates
If there is more information on the media people would be more interested and know more about it. Thank you so much.
These tours should be organised more often. More publicity needed.
Participant Feedback
Slide11Media Campaign
Multi-disciplinary campaign being developed showcasing achievements of OPI + OPII via testimonials / involvement of youths
Campaign thrust will be to:
Develop a broad
understanding
of Cohesion Policy 2007-2013;
Create an
awareness
of achievements made in selected areas
Garner a positive
perception
of Funds being beneficial to current and future generations
Planned Annual Event 2012
Slide12Lessons Learnt / Things to consider
Slide13Operational Programme I
and II
– Cohesion Policy 2007-2013
Investing in Competitiveness for a Better Quality of Life
Empowering People for More Jobs and a Better Quality of Life
Event
part-financed by the European Union
European Regional Development Fund (ERDF)
Cohesion Fund
European Social Fund (ESF)
Co-financing rate: 85% EU Funds; 15% National Funds
Investing in your future
Thank you!