Built search engine called Backrub in 1996 Used links to determine web page importance Was renamed to Google Stands for a 1 followed by 100 zeros To organize the worlds information and make it universally accessible and useful ID: 643869
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Slide1Slide2
Background
Larry Page and Sergey Brin met in 1995 at Stanford University
Built search engine called “Backrub” in 1996
Used links to determine web page importance
Was renamed to Google
Stands for a “1” followed by 100 zeros
“To organize the world’s information and make it universally accessible and useful”
Received $100,000 check from
Sun co-founder Andy Bechtolsheim in 1998Slide3
TechnologySlide4
Organization
Google is built around their advertising model
Two-thirds of revenue comes from ads on their own site
Utilize keywords and phrases
Utilize Cost per Click (CPC), Cost per Thousand Impressions (CPM), and Cost per Action (CPA) advertisements
This revenue funds their purchases of start-ups, such as Nest for $3.2 billionSlide5
Management
Management focuses on employees through:
Google Cafes - encourage interactions
Direct emails - open communication to directors
Google Moderator - vote on questions during meetings
TGIF - employees ask questions directly to execs
Internal Innovation Reviews - divisions present new innovationsSlide6
Management
Google drives their decisions through innovation, both internal and external
Motorola - $12.5 billion
Nest - $3.2 billion
DoubleClick - $3.1 billion
YouTube - $1.65 billionSlide7
Business Challenges
Google has a new external challenger
Amazon may soon dethrone Google search; vice versa in other areas
Google has four main internal technical problems/opportunities
The knowledge graph - implemented in 2012, Google search
Speech recognition - AI
Natural language understanding - AI
Understanding conversation - AISlide8
Business Solutions
Google will begin to merge the chrome OS into Android (Fuschia)
Will become a similar operating system to iOS, but with more devices
Currently 2 billion active monthly Android users
More devices run on Android than iOSSlide9
Strategies
Artificial Intelligence
DeepMind
Enterprise Cloud
Apigee
Nest
New Smartphone Line
Android
PixelSlide10
Deep Mind
https://www.youtube.com/watch?v=gn4nRCC9TwQSlide11
Apigee
https://www.youtube.com/watch?v=LssHa1Y_i0gSlide12
Pixel
https://www.youtube.com/watch?v=Rykmwn0SMWUSlide13
Question 1
Which of these is NOT a form of Google’s online advertising strategy?
CPC
CPT
CPM
CPASlide14
Question 2
What has been Google’s largest acquisition so far?
Nest
YouTube
Motorola
InstagramSlide15
Question 3
What is Google’s new OS in development?
Android
iOS
Magenta
FuchsiaSlide16
Sources
https://www.google.com/intl/en/about/our-story/
https://www.forbes.com/sites/markrogowsky/2014/01/14/5-reasons-nest-sold-to-google/#1634892b5200
https://www.forbes.com/sites/laurahe/2013/03/29/googles-secrets-of-innovation-empowering-its-employees/#5ee55e2257e7
http://www.businessinsider.com/googles-ten-biggest-acquisitions-2015-1
http://www.marketwatch.com/story/amazon-may-dent-not-kill-google-ads-2014-08-25
https://www.forbes.com/sites/tomiogeron/2013/03/10/googles-4-biggest-technical-challenges-according-to-search-guru-amit-singhal-sxsw/#456188362c0e
http://bgr.com/2017/02/16/google-andromeda-fuchsia-android/
https://www.cbinsights.com/research/report/google-strategy-teardown/
https://www.macrumors.com/2017/05/17/2-billion-active-android-devices/