/
Background Larry Page and Sergey Brin met in 1995 at Stanford University Background Larry Page and Sergey Brin met in 1995 at Stanford University

Background Larry Page and Sergey Brin met in 1995 at Stanford University - PowerPoint Presentation

karlyn-bohler
karlyn-bohler . @karlyn-bohler
Follow
388 views
Uploaded On 2018-03-09

Background Larry Page and Sergey Brin met in 1995 at Stanford University - PPT Presentation

Built search engine called Backrub in 1996 Used links to determine web page importance Was renamed to Google Stands for a 1 followed by 100 zeros To organize the worlds information and make it universally accessible and useful ID: 643869

www google billion https google www https billion android youtube nest search googles google

Share:

Link:

Embed:

Download Presentation from below link

Download Presentation The PPT/PDF document "Background Larry Page and Sergey Brin me..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.


Presentation Transcript

Slide1
Slide2

Background

Larry Page and Sergey Brin met in 1995 at Stanford University

Built search engine called “Backrub” in 1996

Used links to determine web page importance

Was renamed to Google

Stands for a “1” followed by 100 zeros

“To organize the world’s information and make it universally accessible and useful”

Received $100,000 check from

Sun co-founder Andy Bechtolsheim in 1998Slide3

TechnologySlide4

Organization

Google is built around their advertising model

Two-thirds of revenue comes from ads on their own site

Utilize keywords and phrases

Utilize Cost per Click (CPC), Cost per Thousand Impressions (CPM), and Cost per Action (CPA) advertisements

This revenue funds their purchases of start-ups, such as Nest for $3.2 billionSlide5

Management

Management focuses on employees through:

Google Cafes - encourage interactions

Direct emails - open communication to directors

Google Moderator - vote on questions during meetings

TGIF - employees ask questions directly to execs

Internal Innovation Reviews - divisions present new innovationsSlide6

Management

Google drives their decisions through innovation, both internal and external

Motorola - $12.5 billion

Nest - $3.2 billion

DoubleClick - $3.1 billion

YouTube - $1.65 billionSlide7

Business Challenges

Google has a new external challenger

Amazon may soon dethrone Google search; vice versa in other areas

Google has four main internal technical problems/opportunities

The knowledge graph - implemented in 2012, Google search

Speech recognition - AI

Natural language understanding - AI

Understanding conversation - AISlide8

Business Solutions

Google will begin to merge the chrome OS into Android (Fuschia)

Will become a similar operating system to iOS, but with more devices

Currently 2 billion active monthly Android users

More devices run on Android than iOSSlide9

Strategies

Artificial Intelligence

DeepMind

Enterprise Cloud

Apigee

Nest

New Smartphone Line

Android

PixelSlide10

Deep Mind

https://www.youtube.com/watch?v=gn4nRCC9TwQSlide11

Apigee

https://www.youtube.com/watch?v=LssHa1Y_i0gSlide12

Pixel

https://www.youtube.com/watch?v=Rykmwn0SMWUSlide13

Question 1

Which of these is NOT a form of Google’s online advertising strategy?

CPC

CPT

CPM

CPASlide14

Question 2

What has been Google’s largest acquisition so far?

Nest

YouTube

Motorola

InstagramSlide15

Question 3

What is Google’s new OS in development?

Android

iOS

Magenta

FuchsiaSlide16

Sources

https://www.google.com/intl/en/about/our-story/

https://www.forbes.com/sites/markrogowsky/2014/01/14/5-reasons-nest-sold-to-google/#1634892b5200

https://www.forbes.com/sites/laurahe/2013/03/29/googles-secrets-of-innovation-empowering-its-employees/#5ee55e2257e7

http://www.businessinsider.com/googles-ten-biggest-acquisitions-2015-1

http://www.marketwatch.com/story/amazon-may-dent-not-kill-google-ads-2014-08-25

https://www.forbes.com/sites/tomiogeron/2013/03/10/googles-4-biggest-technical-challenges-according-to-search-guru-amit-singhal-sxsw/#456188362c0e

http://bgr.com/2017/02/16/google-andromeda-fuchsia-android/

https://www.cbinsights.com/research/report/google-strategy-teardown/

https://www.macrumors.com/2017/05/17/2-billion-active-android-devices/