PPT-Chapter 2 Perception 2- 1

Copyright 2013 Pearson Education Inc publishing as Prentice Hall CONSUMER BEHAVIOR 10e Michael R Solomon Learning Objectives When you finish this chapter you should understand why Perception is a threestage process that translates raw stimuli into meaning. And 57375en 57375ere Were None meets the standard for Range of Reading and Level of Text Complexity for grade 8 Its structure pacing and universal appeal make it an appropriate reading choice for reluctant readers 57375e book also o57373ers students Rules of Perceptual Organization. Gestalt Psychologists. The whole is more than the sum of its parts. Closure. Even if there are gaps in a picture we will see the object. Rules of Perceptual Organization. Modules 16 & 17. Perceptual organization. 3. Perceptual Organization. How do we form meaningful perceptions from sensory information?. We organize it. Gestalt psychologists showed that a figure formed a “whole” different than its surroundings.. Processing the World. Notice Anything Strange?. “N is sort of…rubbery…smooth, L is sort of the consistency of watery paint… Letters also have vague personalities, but not as strongly as numbers do.”. Vance Schaefer and Isabelle Darcy. Department of Second Language Studies. Indiana University . New Sounds 2013. Montreal, Quebec, Canada. Concordia University. May 17-19, 2013. สัทวิทยาของภาษาที่สอง . Look closely at the illustration of a seal act for a circus in . the figure below. . What do you see?. Would you have seen it differently without the cue?. You may have identified a seal balancing a ball on its nose with its trainer on the right holding a fish in one hand and a stick in the other. . Modified from: http://www.appsychology.com/Book/Biological/perception.htm. Perception. T. he way we interpret the information we sense . The way we interpret the world in many ways dictates our sense of reality.  . http://www.psychologie.tu-dresden.de/i1/kaw/diverses%20Material/www.illusionworks.com/index.html. The . Warped Chair.  by . Ibride. Perception. a process of . organizing and interpreting . sensory information, enabling us to recognize meaningful objects and events. 1- Perception. 2- Memory. What is perception?. A . process by which the brain analyses and makes sense out of incoming . sensory. information. . What are the three areas of perception?. S. egregation . :.  Managing your brand as a Black Male Educator in the historically non-diverse United States school . system. introductions. 12 years in education. Ela teacher, 6- 12. Instructional coach, district of Columbia public schools. 16-1: . WHAT ARE . SENSATION. AND . PERCEPTION. ? WHAT . DO WE MEAN . BY . BOTTOM-UP PROCESSING . AND . TOP-DOWN PROCESSING?. Sensation and perception are actually parts of one continuous process.. Sensation: . Event Perception. : an event is defined as a change in both time and space. . Thus . far we have discussed how our visual system processes very simple static qualities of the environment such as color, distance, pattern, etc. But, the visual system was not designed just to encode and understand these static events, instead, and even more impressively, our visual system was designed to encode and understand the meaning of "events", changes that are dynamic, that visually unfold over time and space. SECTION 1: SENSATION. WHAT IS SENSATION?. Def. : what occurs when a stimulus activates a receptor. Stimulus. : an aspect of or change in the environment to which an organism responds. SENSATION CONTINUED. Depth Perception: The . Visual Cliff . Experiment. Depth perception . – . the ability to see objects in three dimensions, although the images that strike the retina are two-dimensional - enables . us to judge distances. .