Colonel Tony Campbell Director of Accessions US Army Training amp Doctrine Command The Call to Duty Our Countrys citizens have always answered the call to duty since 1775 The strength of the Nation is its Army and the strength of the Army is its Soldiers Citizens join our Army from every ID: 768385
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Colonel Tony Campbell Director of Accessions US Army Training & Doctrine Command
The Call to Duty “Our Country’s citizens have always answered the call to duty since 1775. The strength of the Nation is its Army and the strength of the Army is its Soldiers. Citizens join our Army from every segment of our great society.”US Army Accessions Strategy Slide 2
The Army’s Mission The Army Mission – our purpose – remains constant: To deploy, fight and win our nation’s wars by providing ready, prompt and sustained land dominance by Army forces across the full spectrum of conflict as part of the joint force. The Army mission is vital to the nation because we are the service capable of defeating enemy ground forces and indefinitely seizing and controlling those things an adversary prizes most – its land, its resources and its population.
Environment Societal and Technological Transformation National Security and Economic Challenges Sustainment of Generating Force Market Research and Job Appeal
Recruiting Market Environment Propensity to join the military ranges 5 – 24% across the nation Propensity is self-reported likelihood of serving in the military Propensity improves when youth talk to someone about the military Youth are delaying traditional milestones of adulthood Army competes for talent Corporate America: out-pacing Army pay and benefits College: about 70% of youth enter college after high school graduation, though value of college is eroding Other Services/Internal Army Youth are disconnected from the military; lack knowledge and have misconceptions about military service 79 % of new recruits have a relative who served; 28% have a parent who served 15% of youth population have a parent who served; down from 40% in 1995 America’s veteran population will decline 35% over the next 30 years Challenge 1: Willingness to Serve 4/18/2019
Challenge 2: Changing the Conditions Propensity to serve changes with:An understanding of the Army and what it doesAwareness of career opportunities (144 ways to serve)Benefits of joining:Making a DifferenceLeadership College BenefitsAdventureTrade credentialing/Apprenticeship Potential signing bonus
Low Moderate Significant High Conduct FY19 Recruiting System Overview 517K Conduct Appointments 146K Test ASVAB Test Military Entrance Processing Station Packet Build Physical Mental 119K Pass Test *83K Contract Risk to FY20 Mission 20–21M Contacts FY20 Entry Pool Army Interview 35% 30% 25% <10K Military Entrance Processing Command 68K Access Basic Combat Training One Station Unit Training Advanced Individual Training (AIT) First Unit Of Assignment Ship to First Unit of Assignment 4/18/2019 As of: NOV 18 11K Projection (15.2% of 72.5K Mission) * 83K Contracts are needed to build up the Entry Pool The Army’s Current “Industrial” Approach
Commander’s Intent The US Army recruits the most qualified individuals our Nation possesses. We synchronize ALL Army resources in a campaign like effort to hold in areas where we are currently successful and surge capabilities in areas of underperformance. Lines of Effort:Achieve unity of effort to synchronize“All-In” Army effort to supportSynchronize and tailor messaging Modernize Information Technology Endstate : The US Army meets the Accessions Mission across the Total Army in FY19 achieving DoD quality marks and conditions set for success in FY20 .
The Army Challengehttps://www.youtube.com/watch?v=SO37AU4aIq4
P rioritization based on total recruitable population with least amount of US Army Recruiting Market penetration Focus 22 Cities Success though concurrent efforts across multiple markets while capitalizing on momentum built in “ must hold markets.” Market efforts synchronized around the following opportunities: High Payoff event concurrently vs. sequenced by priority Availability of Resources Momentum achieved in specific markets Requests from local officials or organizations Chicago Boston New York Baltimore Minneapolis Pittsburgh Atlanta Sacramento Seattle Houston Philadelphia Cleveland Kansas City Denver Seattle Sacramento San Francisco Los Angeles Phoenix New York, NY Chicago, IL Dallas, TX Pittsburgh, PA Miami, FL Kansas City, MO Atlanta, GA Orlando, FL Sacramento, CA Houston, TX Seattle, WA Philadelphia, PA Minneapolis, MN Baltimore, MD Oklahoma City, OK Cleveland, OH Denver, CO San Francisco, CA Shreveport, LA Los Angeles, CA Boston, MA Phoenix, AZ Atlanta Shreveport Houston Orlando Miami Oklahoma City Dallas
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