PPT-COPYWRITING

2012 Cengage Learning All Rights Reserved Executing the Creative Perspective Its the creative principles that matter Good writing Effective visuals The world in which ads exist has changed. brPage 1br Copywriting edu Office To be determined Office hours Mondays 500 pm 620 pm and by appointment Course Description Advertising copywriting is a crea tive communication form based upon a sense of artistry It has rhythm like music a spareness like poetry depth like . to . a Social Media . Strategy. 5. 5 Step . 5 Simple Steps to a Social Media Strategy - Cheat Sheet. 1. Define your audience. Business . or. consumer. ?. Demographics . & location. Problems, needs, wishes. Advertising Copywriting. COPYWRITING. . Copywriting is the single most important and critical activity and the success of the entire advertising campaign depends on it to a large extent.. Copywriting is a key activity in advertising.. Some observations. Una Carmody Arts Audiences . Guardian readers’ most disliked words in arts copy. Some tips. Avoid hyperbole. E.g. Award-winning (unless it’s an Oscar!). Reference the experience, not the description. Learning Unit 2:. Basic elements of Copywriting. Copywriting is the job of using the right words, to say the right think to the right people, to get the right response. #1 What does professional copywriting entail?. Todes. All rights reserved Gideon . Todes. . 2016. The Copycourse Ltd. . The day. To define what powerful writing . is in business context . and understand this in the context of both marketing and editorial.. Must carry: Note book, pen, book.. Attendance. Maintain discipline.. Mobiles MUST not ring during the lecture.. You can NOT leave or enter the lecture room at your own will, seek permission!. Assignments MUST be submitted IN time.. The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand COPYWRITING is a Concise, Step-by-Step, Easy-to-Understand Guide to Using Psychology to Write Profit-Exploding Sales Pages.Now, you too can write high-converting sales letters in less than 60 minutes using a Simple 21-Module Formula. Even if you\'ve never written sales copy before.Based on scientifically-proven buyer behavior research, advanced sales psychology, and subconscious persuasion techniques, this new sales page builder Follows ALL The 21 Laws of Persuasion.Here\'s some of what you\'ll get...Precise instructions exactly how to format professional sales lettersA Complete Sales Letter Format and Formula for any nichePlenty of sales letter examples for you to copyAll modules have detailed examples so you know exactly what to doIn-Depth Research, Information, and Advice (Pro Tips amp Tricks)Everything Explained in Every-Day, Jargon-Free, EnglishNo fluff, no padding, just unique premium-quality contentA proven template to build your sales letter - as used by almost every top sales copy writer.Skyrocket your sales today Without Using Sleazy Sales Tactics.No more staring at a blank screen not knowing where to start or what to write.No more hiring expensive copywriters, mentors or coaches, or spending thousands of dollars on overpriced copywriting course.Uncover Secret Psychology Techniques. Discover All The Psychological Triggers behind every technique used in the best sales letters and why each one is used (worth 1,000s).Follow this Detailed Flow Path (so that you understand exactly where each piece of the persuasion puzzle is used and why) and tweak EXAMPLES of the exact words, phrases, and sentences used in the most profitable sales letters.Construct Any Kind of Sales Letter (use long or short copy, and any format) by following this switch amp swap modular system. Simply follow the Detailed Explanation of The Purpose of Each Part of a Professional Sales Letter\'s Structure.Discover all The Latest State-Of-The Art Copywriting Techniques and Sales Psychology Theories. Learn The Purpose of Each Part of The Letter\'s Structure (so you understand where each module of the template is used, and why). Be sure Which Parts of Your Sales Letter You Should Test (to maximize your sales conversion rates). It even has a quotLevel of Importancequot Guide For Each Module (to help you work out which Modules are relevant to the product you\'re selling).This is the Easiest Copywriting System Available to the Public. This comprehensive 21-module template is used by professional sales copy writers to Write World Class Sales Letters, Every Time.You\'ll know how to Unleash The Subconscious Power of Persuasive Storytelling and How to ethically use all the latest Cutting-Edge Copywriting Techniques that have been Tested, Tweaked, and Refined By The World\'s Top Sales Copywriters.This is a proven quotA to Bquot sales letter writing formula and A Fast Track to Mastering Profit-Building Sales Psychology.You\'ll Never Need Another Copywriting Product. Anyone Can Use This Formula8230 A-N-Y-O-N-EImagine, what would it be worth to you to double or even triple your sales?What would it be worth to use a sales letter formula that brought in enough money to live well for the rest of your life?Scroll up, click on quotBuy Now with 1-Clickquot, and Get Your Copy Now * Newly Updated *If you want to double... even triple... your sales from ads and sales letters, then this new book by Top direct response copywriter, Ben Settle, shows you exactly how.The answer is The Copywriter\'s Crib SheetThis tome contains more than 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them.Here are some of the secrets you\'ll find inside:8226 How To Eliminate Anxiety And Procrastination When Writing Your Ads8226 How To Squeeze More Money From Your Ads... Without Changing One Word Of Your Copy8226 The Secret Of Turning Angry Customers Into Happy Buyers8226 The 1 Mistake Copywriters Make That\'s Guaranteed To Make You Look Like Either A Liar Or A Flake8226 How To Use Negativity To Multiply Your Sales8226 How To quotOutfoxquot Your Competition8226 How To quotReadquot Your Customers\' Minds8226 How To Make Your Ads Easy For Your Readers To Chew, Swallow And Digest8226 How To Make quotDry As Dustquot Case Studies 100 Fascinating amp Interesting8226 How To Make the Newspaper Your Unofficial quotSales Assistantquot8226 How To Dramatically Increase the Perceived Value of Your Premiums amp Free Bonuses8226 100-Year-Old Copywriting Secret Makes All the Claims In Your Marketing Ten Times More Believable8226 Why quotCan\'t Refuse Offersquot Hurt Response8226 Another Copywriting quotRulequot Bites the Dust8226 How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing Piece8226 Why Sampling Is a Waste of Time... And the Simple Thing To Do Instead8226 How To Breathe New Life Into Dying Sales Letters8226 How To Make More Money... By Hiding Your Ads8226 How To Instantly Gain the Trust of All Your Customers8226 How To Create Money-Making Headlines quotOn The Flyquot8226 How A Simple Little quotTweakquot to Your Copy Can Dramatically Jack Up Ad Response8226 A Simple Copywriting Tip That Makes Marketing Problems Instantly Evaporate8226 How To Use Your Stereo To Ratchet Up Your Advertising Response8226 How To Be quotNumber Onequot In Your Market... Without Having The Best Product or Service8226 How To Make Price Irrelevant8226 Incredible Copywriting Secret Used By Cults amp Marketing Gurus Creates Life-Time Customers Who Happily Pay You Money For Years In the Future8226 How To Make quotCrazyquot Promises amp Claims Totally Believable8226 How To Make Your Marketing Promotions Irresistible8226 How To quotSpice Upquot Dull Guarantees8226 How To Instantly Remove Any amp All Hesitation About Buying From You8226 How to Mentally And Emotionally Glue People to Your Ads8226 How to Make Complex Products amp Services Seem quotMonkey-Simplequot to Use8226 Why You Shouldn\'t Always Use Testimonials in Your Ads8226 The Incredible Copywriting Secret of My Left-Wing Grandmother8226 Rare Copywriting Secret (Used Only A Few Times ever) Leaves Your Competition Riding Your Coattails8226 How to Get People to Look for Reasons to Buy From You8226 Why Writing Ads in Your Doctor\'s Office Can Give You an Incredible Edge over Your Competition8226 The quotLong Copy Versus Short Copyquot Mystery Finally Solved8226 A Truly Dorky Ad Written By a Certified Marketing Moron8226 Why So Many Hot, Sexy Women End Up With Idiotic, Abusive Dorks8226 And Much, Much More... If you want to learn how to write words that make people buy stuff, then this audiobook is for you.Have you tried to sell something online (or in print), but struggled to get sales?Do you have trouble finding the right words - to convince people to buy your products?Do you own a website or email list, and wish your readers were more receptive to your pitch?The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.The solution is to apply the formula that professional copywriters use - to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you\'d only know their tricks if you worked in an advertising agency.Fortunately, we\'ve scaled this process down into just one audiobook.THIS AUDIOBOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.You will learn:A complete introduction to copywriting - featuring all the foundational principles that contemporary copywriters use - to persuade the masses.The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolboxAn extremely useful copywriting shortcut developed by the famous Marketer Frank Kern - which makes the chore of copywriting much easier.The 10 best headlines that practically guarantee a sale.How to compose your emails so that you can avoid the customer\'s Junk Mail folder.A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.How to write PPC (Pay-Per-Click) Ads for Google AdWords or Bing Ads.And, we\'ll learn about the secrets tools that copywriters forged many years ago - via their experience in traditional media like: print advertising, direct mail, and press releases.When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and funReady to learn more?Then get the audiobook todayPLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Masters of big ideas and microcopy. Single-syllable names and 1,000 page documents.