PPT-APCT7311

Author : lois-ondreau | Published Date : 2017-09-30

Learning Unit 2 Basic elements of Copywriting Copywriting is the job of using the right words to say the right think to the right people to get the right response

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APCT7311: Transcript

Learning Unit 2 Basic elements of Copywriting Copywriting is the job of using the right words to say the right think to the right people to get the right response 1 What does professional copywriting entail. Learning Unit 1: Business writing as a core component of corporate strategy. # 2 The seven (7) language pitfalls (when choosing the right words for the right business context). - IIE APCT7311 Student manual 2015: 27 – 30; Goliath 2012: 173 - 175.

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