Connie Dieli Fash105 Education Associates Degree Degree in advertising Degree in design Duties Discussing the clients core message and target audience Brainstorming visual and copy ideas with other members of the creative team ID: 249185
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Slide1
Copywriter
Connie Dieli Fash105Slide2
Education
Associates Degree
Degree in
advertisingDegree in designSlide3
Duties
Discussing
the client's core message and target audience
Brainstorming visual and copy ideas with other members of the creative team
Writing
and presenting a few options to clients
Modifying
copy until the client is satisfied
Overseeing
the production
phaseSlide4
Personal Qualities
Be
highly creative and imaginative
Have good written and interpersonal skills
Work
well in a team
Be
able to work under pressure
Have
an eye for detail
Have
an interest in commerce, popular culture, and new advertising trends and techniques.Slide5
Salary
Junior
copywriters: $18,000 and $22,000.
Midlevel copywriter: $25,000 and
$40,000.
Senior writer: up
to
$70,000
, plus benefits
.
Creative
directors who have won campaign awards may earn around
$120,000
.Slide6
Sources
The Chartered Institute of Marketing, Moor Hall,
Cookham, Maidenhead SL6 9QH. 01628 427500. Website: www.cim.co.
ukThe Design and Art Directors Association (D&AD), 9 Graphite Square, Vauxhall Walk, London SE11 5EE. 020 7840 1111. Website:
www.dandad.org