Global Media Introduction – L6

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Unit G325: Section B – Critical Perspectives in Media. Wednesday . 20. th. . March 2013. Why?. Aims & Objectives. Re-cap Prior learning and TEST knowledge of key terms/theory covered so far.. Explain what the Key term “. ID: 632618 Download Presentation

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Global Media Introduction – L6




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Presentations text content in Global Media Introduction – L6

Slide1

Global Media Introduction – L6

Unit G325: Section B – Critical Perspectives in Media

Wednesday

20

th

March 2013

Slide2

Why?

Aims & Objectives

Re-cap Prior learning and TEST knowledge of key terms/theory covered so far.

Explain what the Key term “

Globalisation

” means

Focus

on an Institutional Case Study example and refer to

Waters (1995)

theory of how this institution

“occupies the planet”

Review the learning.

AO1

Demonstrate

knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and

(

AO1

)

Apply

knowledge and understanding to show how meanings are created when analyzing media

products.

Slide3

YOU MUST

write

down what the term means and give a case study example/statistic to back up your understanding!

YOU COULD give more than one example.

WHAT DO YOU ALREADY KNOW?

IMPORTANT!

Referencing in the Exam in the appropriate manner is going to be CRUCIAL!

Slide4

What is CONVERGENCE?

Slide5

What is

Anthropomorphising?

Slide6

Jenkins

– (

200_) defined convergence

as…

the “

co-operation between multiple m____

industries” in providing media c_________

s with the “kinds of entertainment experiences they want”.

Examples?

6

edia

onsumer

Slide7

Which print media institution wrote the article?

What does the headline denote and connote about their attitude towards “

we media

Slide8

“..the

survival of old fashioned mass media / corporate media

power” (OCR)

– This is something YOU MUST consider in the exam when giving a case study example like this?

Key term: Mediation

How media institutions have control and power over media regulation, consumption and production.

Slide9

Robertson (1994)

defines the term

Globalisation as…

“Both the

compression of the world and the intensification of consciousness of the world as a whole”

Slide10

Key term:

Hyperdermic

Syringe theory

Slide11

Globalisation

Marshall

Mcluhan

(1960)

wrote – actually predicted – that globalisation would come about as a result of society being “increasingly mediated

Rupert Murdoch – Chairman and CEO

Connotations

of this institutional

ident?

What

does this connote?

What

impact has this had on audience

behaviour

and consumption of contemporary (modern) media products?

Slide12

Criticism towards this media giant:

News Corporation

“dominates the planet” (Waters – 1995) and is thus

an “aggressive global trailbalzer” (

Blau – 2005)

YES OR NO?

Slide13

Globalisation

has the power to unite

- and divide us.

Slide14

The phone hacking scandal of July 2011

Lord

Leveson

expresses his concern over the scandal by stating “.. any failure within the media affects all of

us”.

Cons of

Globalisation

Slide15

Outfoxed: Rupert Murdoch’s War on Journalism (2004)

You are going to watch some examples from a documentary that openly

criticizes the one of the media products under the News Corporation umbrella

Fox News.

YOU MUST write down some key verbal codes to come from the documentary on the worksheet you have been provided that represent the power and authority to lead (or mislead) society – this is known as

Hegemony.

Slide16

FEEDBACK

Slide17

Prove what you have learnt:

News Corporation

dominates the planet” (Waters – 1995) and is thus an

“aggressive global trailbalzer” (Blau

– 2005)

YES OR NO?

YOU MUST give examples from your notes and write down whether you AGREE (YES) or DISAGREE (No) with this statement.

EXTENSION – YOU COULD outline some of the pro’s and con’s of Globalisation

based on what you’ve learnt today as well.

Slide18

What have you learnt today?

Do you know what McLuhan predicted about how we would force changes – Term begins with M?

Do you know who said that News Corp. is an “aggressive trailblazer” – Begins with B ?

Do you know what Lord

Leveson said about the media?

Or…..

Slide19

1) Research the demise of MySpace and when it was taken over by News Corporation – Find x5 Interesting facts and bring them to the lesson.

2) REVISE FOR THE EXAM!

Due: Tomorrow – Period 1

Homework!


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