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KNOWLEDGE POINT BENEFITS OF UMBRELLA BRANDING Umbrella branding is a commonly u PDF document - DocSlides

karlyn-bohler | 2014-10-07 | General

Such a use assumes that consumers familiarity and positive associations with the parent brand and its credibility will produce a halo effect that can bene57375t or help kickstart variants There is also often an expectation that advertising for one v ID: 3307

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