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Marketing the Asphalt Pavement Design Guide Marketing the Asphalt Pavement Design Guide

Marketing the Asphalt Pavement Design Guide - PowerPoint Presentation

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Marketing the Asphalt Pavement Design Guide - PPT Presentation

Jayson R Jordan PE Technical Director SC Asphalt Pavement Association JJordanscasphaltorg Table of Contents Background Together We Know More Mission Statement Changes Over Time Changes Over Time ID: 361905

pavement design guide book design pavement book guide asphalt engineers marketing 2014 members seminars amp works conference forbes technical

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Slide1

Marketing the Asphalt Pavement Design Guide

Jayson R. Jordan, PE

Technical Director, SC Asphalt Pavement Association

JJordan@scasphalt.orgSlide2
Slide3

Table of ContentsSlide4

Background

“Together We Know More”Slide5

Mission StatementSlide6

Changes Over TimeSlide7

Changes Over TimeSlide8

Mission StatementSlide9

BackgroundSlide10

Focus On EducationSlide11

Asphalt Pavement

Design Guide

for Low-Volume Roads and Parking Lots

Launched January 2014Slide12

SCAPA Hires

Jayson Jordan, PE

as Technical Director

Started May 2014

-Providing Technical Support to Members

-Supporting & Marketing the use of Hot Mix Asphalt in the state of SCSlide13
Slide14

Marketing A Book

According to Forbes.com

Five Steps To Get Your Book The Hearing

– or

Viewing

It Deserves

?

Slide15

(

Forbes.com Nov 2013)

Decide who will read our book – find our community

Figure out what our community does – connect with those activities

Talk it up, and talk it up some more – don’t be shy

Create a sense of urgency –

develop momentum

Keep the buzz going – find new reasons and angles to promote our book

Marketing A BookSlide16

Marketing A BookSlide17

Marketing A BookSlide18

Marketing A BookSlide19

Marketing A BookSlide20

Marketing A BookSlide21
Slide22

(

Forbes.com Nov 2013)

Decide who will read our book – find our community

Figure out what our community does – connect with those activities

Talk it up, and talk it up some more – don’t be shy

Create a sense of urgency –

develop momentum

Keep the buzz going – find new reasons and angles to promote our book

Marketing A BookSlide23

Asphalt Pavement Design Guide Seminars

Providing Educational Opportunities and Design Guide PromotionSlide24

Asphalt Pavement Design Guide Seminars

As part of the education and technical marketing launch, our goal was to conduct 5 classes throughout the state.

Forbes Marketing Steps

Outreach to our

community

Helps develop

momentumSlide25
Slide26

Asphalt Pavement Design Guide Seminars

Emails sent out to:

Consultants in the area

Public Works & Municipal Engineers in the region

Attendees of 2014 SC Engineers Conference

Local Chapters of Engineering Societies

SC Society of Professional Engineers (SCSPE)

American Society of Civil Engineers (ASCE) – South Carolina ChapterSlide27

Recent Design Guide Seminars

Midlands (Columbia) – June 26

th

, 2014

Upstate (Greenville) – July 9

th

, 2014Slide28

Asphalt Pavement Design Guide Seminars

Midlands (Columbia, SC)

June

26

th

,

2014

Saluda Shoals River

Center

19 Attendees

SCAPA Members: 2

Richland County Public Works: 3

Consultants: 10

MASC Members: 3

US Forest Service: 1Slide29

Asphalt Pavement Design Guide Seminars

Upstate (Greenville, SC)

July 9th, 2014

University Center

23 Attendees

SCAPA Members: 4

Public Works: 7

Anderson, Greenville, Union

Consultants: 8

MASC Members: 4Slide30

Asphalt Pavement Design Guide SeminarsSlide31

Design Guide Seminar Agenda

Introductions

Asphalt Pavement Design Overview

Design Considerations

Pavement Materials

Pavement Thickness Design

Asphalt Pavement Construction BasicsSlide32

Stretching Your Dollars!Slide33

Upcoming Pavement Design Guide Seminars

Catawba (Rock Hill, SC)

August 14

th

, 2014

Low Country (Charleston, SC)

September 29

th

, 2014

Pee Dee (Myrtle Beach, SC)

October 2014Slide34

Where Do We Go From Here?

Continue Offering Classes in 2015

Lunch and Learns

Webinars

Additional Design Guide Sections

Tradeshows & ConferencesSlide35

SCAPA’s Presence at Industry

Tradeshows

and Conferences

2014 SC Engineers Conference Exhibit

Dr. Brad Putman speaking to group at 2014 SC Engineers ConferenceSlide36

Tradeshows & Conferences

Booths

SC American Public Works Association (APWA) Summer Conference

SC Recreation & Parks Association (SCRPA) Annual Conference

Southeast

Stormwater

Association (SESWA) Annual Conference

ACEC-SC/SCDOT Annual Conference

SC Highway Engineers Conference

SC Engineers Conference

Attend Only

American Institute of Architects – SC Chapter (AIASC) Spring Conference

SC Aviation Association (SCAA) Annual ConferenceSlide37

What We Need Members To DoSlide38

What We Need Members To Do

Communicate with local consultants, public works engineers, municipal engineers, etc. Promote training classes and design guide

Sending contact information of these engineers to SCAPA for further communication

Helps boost our registrations

Attend & bring a friend!

Having member input is invaluable

Great for members to interact and develop relationships with consultants, public works & municipal engineers

Validates our members as technical resourcesSlide39
Slide40

Questions?Slide41

References

Morgan, N. (2013) – “

How To Market And Sell Your Book In Five 

Steps.” Online. Available:

http

://www.forbes.com/sites/nickmorgan/2013/11/05/how-to-market-and-sell-your-book-in-five-steps

/