Jayson R Jordan PE Technical Director SC Asphalt Pavement Association JJordanscasphaltorg Table of Contents Background Together We Know More Mission Statement Changes Over Time Changes Over Time ID: 361905
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Slide1
Marketing the Asphalt Pavement Design Guide
Jayson R. Jordan, PE
Technical Director, SC Asphalt Pavement Association
JJordan@scasphalt.orgSlide2Slide3
Table of ContentsSlide4
Background
“Together We Know More”Slide5
Mission StatementSlide6
Changes Over TimeSlide7
Changes Over TimeSlide8
Mission StatementSlide9
BackgroundSlide10
Focus On EducationSlide11
Asphalt Pavement
Design Guide
for Low-Volume Roads and Parking Lots
Launched January 2014Slide12
SCAPA Hires
Jayson Jordan, PE
as Technical Director
Started May 2014
-Providing Technical Support to Members
-Supporting & Marketing the use of Hot Mix Asphalt in the state of SCSlide13Slide14
Marketing A Book
According to Forbes.com
Five Steps To Get Your Book The Hearing
– or
Viewing
–
It Deserves
?
Slide15
(
Forbes.com Nov 2013)
Decide who will read our book – find our community
Figure out what our community does – connect with those activities
Talk it up, and talk it up some more – don’t be shy
Create a sense of urgency –
develop momentum
Keep the buzz going – find new reasons and angles to promote our book
Marketing A BookSlide16
Marketing A BookSlide17
Marketing A BookSlide18
Marketing A BookSlide19
Marketing A BookSlide20
Marketing A BookSlide21Slide22
(
Forbes.com Nov 2013)
Decide who will read our book – find our community
Figure out what our community does – connect with those activities
Talk it up, and talk it up some more – don’t be shy
Create a sense of urgency –
develop momentum
Keep the buzz going – find new reasons and angles to promote our book
Marketing A BookSlide23
Asphalt Pavement Design Guide Seminars
Providing Educational Opportunities and Design Guide PromotionSlide24
Asphalt Pavement Design Guide Seminars
As part of the education and technical marketing launch, our goal was to conduct 5 classes throughout the state.
Forbes Marketing Steps
Outreach to our
community
Helps develop
momentumSlide25Slide26
Asphalt Pavement Design Guide Seminars
Emails sent out to:
Consultants in the area
Public Works & Municipal Engineers in the region
Attendees of 2014 SC Engineers Conference
Local Chapters of Engineering Societies
SC Society of Professional Engineers (SCSPE)
American Society of Civil Engineers (ASCE) – South Carolina ChapterSlide27
Recent Design Guide Seminars
Midlands (Columbia) – June 26
th
, 2014
Upstate (Greenville) – July 9
th
, 2014Slide28
Asphalt Pavement Design Guide Seminars
Midlands (Columbia, SC)
June
26
th
,
2014
Saluda Shoals River
Center
19 Attendees
SCAPA Members: 2
Richland County Public Works: 3
Consultants: 10
MASC Members: 3
US Forest Service: 1Slide29
Asphalt Pavement Design Guide Seminars
Upstate (Greenville, SC)
July 9th, 2014
University Center
23 Attendees
SCAPA Members: 4
Public Works: 7
Anderson, Greenville, Union
Consultants: 8
MASC Members: 4Slide30
Asphalt Pavement Design Guide SeminarsSlide31
Design Guide Seminar Agenda
Introductions
Asphalt Pavement Design Overview
Design Considerations
Pavement Materials
Pavement Thickness Design
Asphalt Pavement Construction BasicsSlide32
Stretching Your Dollars!Slide33
Upcoming Pavement Design Guide Seminars
Catawba (Rock Hill, SC)
August 14
th
, 2014
Low Country (Charleston, SC)
September 29
th
, 2014
Pee Dee (Myrtle Beach, SC)
October 2014Slide34
Where Do We Go From Here?
Continue Offering Classes in 2015
Lunch and Learns
Webinars
Additional Design Guide Sections
Tradeshows & ConferencesSlide35
SCAPA’s Presence at Industry
Tradeshows
and Conferences
2014 SC Engineers Conference Exhibit
Dr. Brad Putman speaking to group at 2014 SC Engineers ConferenceSlide36
Tradeshows & Conferences
Booths
SC American Public Works Association (APWA) Summer Conference
SC Recreation & Parks Association (SCRPA) Annual Conference
Southeast
Stormwater
Association (SESWA) Annual Conference
ACEC-SC/SCDOT Annual Conference
SC Highway Engineers Conference
SC Engineers Conference
Attend Only
American Institute of Architects – SC Chapter (AIASC) Spring Conference
SC Aviation Association (SCAA) Annual ConferenceSlide37
What We Need Members To DoSlide38
What We Need Members To Do
Communicate with local consultants, public works engineers, municipal engineers, etc. Promote training classes and design guide
Sending contact information of these engineers to SCAPA for further communication
Helps boost our registrations
Attend & bring a friend!
Having member input is invaluable
Great for members to interact and develop relationships with consultants, public works & municipal engineers
Validates our members as technical resourcesSlide39Slide40
Questions?Slide41
References
Morgan, N. (2013) – “
How To Market And Sell Your Book In Five
Steps.” Online. Available:
http
://www.forbes.com/sites/nickmorgan/2013/11/05/how-to-market-and-sell-your-book-in-five-steps
/