C H A P T E R 16 What Are the Types of Proposals How Do You Prepare to Write a Proposal How Do You Structure a Proposal Presentation Overview Solicited versus unsolicited ID: 364353
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Slide1
Writing Persuasive Proposals
C H A P T E R 16Slide2
What Are the Types of Proposals?How Do You Prepare to Write a Proposal?
How Do You Structure a Proposal?
Presentation OverviewSlide3
Solicited versus unsolicitedInternal versus external
What Are the Types of Proposals?Slide4
Solicited: a proposal written in response to a request (RFP or IFB) from a person, organization or government agency
Unsolicited: proposals not requested by the organization, individual, or government agency that receives them
Solicited Versus UnsolicitedSlide5
Internal: a proposal written to someone within the writer’s organization
External: a proposal written to someone outside of the writer’s organization
Internal Versus ExternalSlide6
Find out about your readers.Anticipate and answer their questions.
Present a professional, ethical picture of you and/or your organization.
How Do You Prepare to Write a Proposal?Slide7
Their positions within the organization and in relation to yours if you work for the same organization
The various groups reading the proposal and the sections they will readTheir knowledge of the problem or the need that prompted the proposalTheir knowledge and opinions of you and your organization
Find Out about Your ReadersSlide8
Anticipate and Answer Their Questions
Persuasively and logically argue for your proposed solution, service, product, or research.
Convincingly argue that you or your organization is best qualified to carry out the plan.
Persuasively argue that you or your organization can complete the work within a reasonable time and at a reasonable cost.Slide9
Find out about the organization’s history, its financial standing and goals, its organizational hierarchy, and its corporate culture.
Consider what you and your organization can realistically propose and look at the strengths and weaknesses of your proposal.Don’t exaggerate or overestimate the work or qualifications.
Present a Professional, Ethical Picture of You and/or Your OrganizationSlide10
Executive summaryIntroduction
Problem definitionProposed solutionQualificationsBudgetConclusion
How Do You Structure a Proposal?Slide11
A condensed version of the entire proposal, including:
the proposed solution, product, service, or researchthe plan of workthe cost
ExampleBeyond the Wall is a non-profit, 5013c status half-way house seeking a $30,000 grant to expand its facilities . . . .
Executive SummarySlide12
A brief description of the problem, product, service, or research that you are proposing and the reasons why you are proposing it (can be combined with the executive summary)
Example
In this proposal, you will hear the inspiring story of Beyond the Wall’s success with reintegrating alcoholic and drug-addicted men and women back into society. You will also learn how you can make Beyond the Wall’s services available to more people in need . . . .
IntroductionSlide13
Definition of the problem—in detail for an unsolicited proposal and with less detail for a solicited proposal
Background of the problem or situation and how it developed (primarily for unsolicited proposals)
Reasons why the proposed solution, product, service, or research is necessary (for unsolicited proposals)
Problem DefinitionSlide14
Example
Beyond the Wall is at full capacity and must turn away a few people every day. Without a support system, most of these people will return to their lifestyle of substance abuse. In fact, statistics prove that . . . .
Problem DefinitionSlide15
How you plan to solve the problem or meet their needs—what you will deliverHow you clearly link your proposed solution to the problem or need.
What your plan is for carrying out the workExampleWith funding, we would not have to turn away people any more. We would be able to build an addition onto our existing facility and add 50-60 new beds . . .
Proposed SolutionSlide16
Qualifications of the people (including yourself, if necessary) who will carry out the plan of work.
Qualifications of the organization.Example
Since Beyond the Wall opened its doors, it has had a huge impact on the lives of hundreds of men and women in our community . . . . We have obtained a quote for the work from Rusty Nails Construction Company, a local company that has been in business for over twenty years . . . .
QualificationsSlide17
An itemized list of the estimated costs of the plan of work
Example
Budget
Description
Total
Site work
879.99
Concrete
2035.24
Metals
2718.50
Woods and Plastics
275.39
Thermal Moisture and Protection
771.5
Doors and Windows
2323.34
Description
Total
Finishes
2355.41
Specialties
62.10
Mechanical
5666.00
Electrical
3248.22
Contingency
2431.85
TotalSlide18
A restatement of the problem or need, the proposed solution, and
what the proposal offers readers
how the proposal will benefit readerswhy readers should accept the proposalwhy readers should accept you and/or your organization to carry out the proposed solution
ConclusionSlide19
Example
We appreciate your foundation for considering this proposal. At present, we are limited in what we can do, but with your support we can offer a strong support network to those suffering from addiction . . . .
ConclusionSlide20
Questions?