PDF-Likeable Social Media How to Delight Your Customers, Create an Irresistible Brand, and

THE NEW YORK TIMES AND USA TODAY BESTSELLERThe secret to successful wordofmouth marketing on the social web is easy BE LIKEABLEA friends recommendation is more powerful than any advertisement In the world of Facebook Twitter and beyond that recommendation can travel farther and faster than ever beforeLikeable Social Media helps you harness the power of wordofmouth marketing to transform your business Listen to your customers and prospects Deliver value excitement and surprise And most important learn how to truly engage your customers and help them spread the wordPraise for Likeable Social MediaDave Kerpens insights and clear howto instructions on building brand popularity by truly engaging with customers on Facebook Twitter and the many other social media platforms are nothing short of brilliant Jim McCann founder of 1800FLOWERSCOM and CelebrationscomAlas common sense is not so common Dave takes you on a sadly much needed guided tour of how to be human in a digital world Seth Godin author of Poke the BoxLikeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications Being human 8212 being likeable 8212 will get you far Scott Monty Global Digital Communications Ford Motor CompanyDave gives you what you need Practical specific howto advice to get people talking about you Andy Sernovitz author of Word of Mouth Marketing How Smart Companies Get People Talking. Executive Summary How Do You Measure Likeability?Indexing Likeability: Introducing Likeable IndexConclusionFootnotes CONTENTS2 www.likeable.com Likeable Index is a trademark of Likeable Media. In t OPPORTUNITIES . Who is 77Agency?. 100 Employees. 16 Nationalities. 6 Offices . Founded. in 2003 as an SEM/SEO Specialist. Google Analytics Authorised Consultant. 30% of the 77Agency team is IT. . dedicated. Topline. 1. On the behalf of The Council of PR Firms, VeraQuest conducted a survey among adults in the US to understand the reach and impact of social media and the degree to which brands benefit from utilizing the platform to create online communities and facilitate communication to create stronger connections with its customers.. Today. Business Today. Social Media Importance. What is Social Media. Social Media Platforms . Facebook & Twitter Accounts. Domain Name. Web Hosting. Web Design. Content Copywriting . Digital Marketing. ELC 310. Copyright 2005 Prentice Hall. Ch 1 -. 2. Agenda. Questions? . Assignment 4 posted. Due Nov 26. Assignment 5 will be posted soon . Social Media and Relationship management . Evaluations Metrics for Marketing Plan . Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). 2 ways to use. social media in your. interactive media plan:. Unpaid, ‘free’. Paid – buying actual ads on social. media sites. Success in Unpaid Social Media. Know when and how to find your audience. Cecilia . Casadonte. CS 110. Spring 2016. . Index. The History of Social Media. Social Media Today. The Most Used Social Media. Whatsapp. . Facebook. . Facebook Messenger . Twitter. . The Future of Social Media. channels such . as . Facebook, . Twitter, Pinterest, etc. o. ur . Social Team . will strategically . develop and manage your social media platforms, helping you . increase brand . awareness, build relationships, engage with customers, manage . Narisong Huhe and Mark Shephard. Importance. Young people are most likely to rely on social media for news:. . 37% use Facebook. . 22% use Twitter. (Digital News Report 2017). Not just elections, there is an increased use of referenda in UK (and often big constitutional issues e.g. 2014 + 2016). Harness the power of social media to attract new customers and transform your businessnbspMore than three billion people are now on social media. If you8217re not in the social media marketing game, you8217re not in the game at all. From one of the world8217s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting amp retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You8217ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.nbspnbspLikeable Social Media shows you how to:nbsp8226Engage customers and crowdsource innovation onlinenbsp8226Create content that resonates with consumers and provides value8226Integrate social media into the entire customer experience8226Effectively deal with criticism and negative feedback on social media8226Grow your audience across social channels, and much more The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%.