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Executive Summary How Do You Measure LikeabilityIndexing Likeability Introducing Likeable IndexConclusionFootnotes CONTENTS2 wwwlikeablecom Likeable Index is a trademark of Likeable Media In t. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br Modi. Joyojeet. Pal. University of Michigan. 1. ICTD and Political Cachet. 2. Politics and Technology in India. The technology to aspire to…. 5. On Screen!. Modi and the Media. https://. www.youtube.com/watch?v=tAGAYL8dtic. Dave . Kerpen. CEO, Likeable Local. Cofounder & Chairman, Likeable Media . . $5 MILLION . BUSINESS. In the past 7 years, we’ve built 2 significant businesses. . Here’s how we did it: . . 1. Find Trustworthy Partners. MARK 490 Week 3. Marketing return on investment. Any marketing activity costs money and social media is definitely not “free”. Direct expense. Paid media – . eg. advertising expense. Owned media – . How do we brand ourselves as an organization?. The way we act.. The way we appear.. The way other people perceive us.. Our interactions with other organizations.. How we look in the virtual world.. Personal experience . Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). By: Donna Pittenger, R.D. . Student population 73,000 . Free & Reduced 29% . Employees 588 . Budget $30, 479,638 . Schools 59. On consumer-brand . r. elationships in social . m. edia. Daniël . G. Muntinga, . Edith G. . Smit. , Marjolein Moorman . University . of . Amsterdam, the Netherlands . 2. nd. International Colloquium . Harness the power of social media to attract new customers and transform your businessnbspMore than three billion people are now on social media. If you8217re not in the social media marketing game, you8217re not in the game at all. From one of the world8217s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting amp retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You8217ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.nbspnbspLikeable Social Media shows you how to:nbsp8226Engage customers and crowdsource innovation onlinenbsp8226Create content that resonates with consumers and provides value8226Integrate social media into the entire customer experience8226Effectively deal with criticism and negative feedback on social media8226Grow your audience across social channels, and much more THE NEW YORK TIMES AND USA TODAY BESTSELLERThe secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.A friend\'s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for Likeable Social Media:Dave Kerpen\'s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the BoxLikeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human 8212 being likeable 8212 will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. Exactly what you need to get your Social Media content planned and organizedInsta Planner will help you if you feel lost and overwhelmed. Gain clarity, stop procrastinating, don\'t get off track and lose focus ever againThe planner is undated and flexible, you put your own date and month so you start whenever you want and anytime of the year. It is designed to help you plan, schedule and organize your posts and build your brand on Instagram. It containsMonthly Post PlannerWeekly Checklists and Habit TrackersGoals and Action Steps settingMarketing PlanningImportant ContactsAccounts to FollowUseful LinksPasswords Loraffic StatisticsDaily Post PlannerPost IdeasNotes6\' x 9\' perfect size to fit in your hand bag, laptop bag or travel bag and plenty of note taking space. High quality paper and soft, glossy cover.Achieve success in your Online Business, reach your goals, gain followers and make your account outstandingGet Your Insta PlannerVisit our Amazon Author Page to check different cover designs and sizes.