PPT-Go Brand Yourself! The do’s and don’t of fraternal social media

How do we brand ourselves as an organization The way we act The way we appear The way other people perceive us Our interactions with other organizations How we look in the virtual world Personal experience . Modi. Joyojeet. Pal. University of Michigan. 1. ICTD and Political Cachet. 2. Politics and Technology in India. The technology to aspire to…. 5. On Screen!. Modi and the Media. https://. www.youtube.com/watch?v=tAGAYL8dtic. Matthew . Mount & Marian . Garcia . Martinez, MIT Sloan,2014. Teacher: . Soe-Tsyr. Daphne . Yuan. Presenter: Wayne Yang. Rejuvenating a Brand . Through Social Media. Background. A Four-Step Framework . Abhimanyu. Shankhdhar. Table of contents. The facilitator……………………………………………………..3. Introduction . to social . media…………………………....... .. 4. Social media & business adoption………………………. Caroline Michaud | Chicago. @. carolinemichaud. Vice President, Corporate Communications & Public Relations. Megan Breehl | Chicago. @. megbreehl. Manager, Social Media. Allie Lee | . . Beijing. dedicated to.  . forums,.  . microblogging. , . social networking. ,  . and.  . wiki. s. are among the different types of social media.. Social media . People have always said good – and bad – things about brands, and now that social media has risen in popularity, it means people have another platform to talk about your company and products/services. The major difference, however, is in the viral nature of this platform. When someone mentions your brand in social media, there is much more potential for other people to notice, and . Social Media Specialist. Johns Hopkins Bloomberg School of Public Health. “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” . –. Ryan . presented by:. Donna Hamilton. University Communications. Ben . Hofstetter. Office of the . Provost. Kerry Overstake. University Communications. Ben . Stockwell . University . Communications. Candice Terrell. David A. Schweidel. Goizueta. Business School. Emory University. October . 2012. What’s Trending on Social Media?. Agenda. Social Dynamics in Social Media Behavior. Why do people post a product opinion? What influences their posting behavior? (Moe and . Market Segments, Targeting & Promotions. Mossto. offer shoes with an optimised adaptive mould and a heel with magnetic . attachment.. The . shoe heel size ranges from 4-8 inches and there are about 30 different designs and colour variations as well as accessories such as additional magnetic heels.. Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). On consumer-brand . r. elationships in social . m. edia. Daniël . G. Muntinga, . Edith G. . Smit. , Marjolein Moorman . University . of . Amsterdam, the Netherlands . 2. nd. International Colloquium . The social executive positions their financial institution as a thought and industry leader. Building trust through transparency, social executives empower their employees to share the organization's story and enable sales teams to deliver insights and thought leadership aligned to customer expectations on social media. . 5 Key Elements. Content Strategy. Content Production. Community Management. Measurement. Process & . Implementation. Content Strategy. Business Objectives. The overarching priorities of your business at large..