PDF-Likeable Social Media Third Edition How To Delight Your Customers Create an Irresistible

Harness the power of social media to attract new customers and transform your businessnbspMore than three billion people are now on social media If you8217re not in the social media marketing game you8217re not in the game at all From one of the world8217s leading figures in the world of social media marketing Likeable Social Media reveals everything you need to know about building your brand and attracting amp retaining loyal customers through smart savvy social media engagementThis updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices You8217ll find critical information about new and relevant social media platforms such as Snapchat along with updated tools and tactics around video mobile paid media and data and needtoknow insights into existing platformscontent including Instagram LinkedIn and Facebook storiesnbspnbspLikeable Social Media shows you how tonbsp8226Engage customers and crowdsource innovation onlinenbsp8226Create content that resonates with consumers and provides value8226Integrate social media into the entire customer experience8226Effectively deal with criticism and negative feedback on social media8226Grow your audience across social channels and much more. Executive Summary How Do You Measure Likeability?Indexing Likeability: Introducing Likeable IndexConclusionFootnotes CONTENTS2 www.likeable.com Likeable Index is a trademark of Likeable Media. In t Topline. 1. On the behalf of The Council of PR Firms, VeraQuest conducted a survey among adults in the US to understand the reach and impact of social media and the degree to which brands benefit from utilizing the platform to create online communities and facilitate communication to create stronger connections with its customers.. Session Title. Speaker Name(s). #NCBShow17. RMD Group Introduction…. Nightlife and Restaurant Development, Management, and Consulting. San . Diego based with 10+ . businesses. 5. 00. + employees, large employer. Social Media Specialist. Johns Hopkins Bloomberg School of Public Health. “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” . –. Ryan . Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Steven Procopio, Ph.D.. PAR Policy Director. PAR is an independent voice, offering solutions to critical public issues in Louisiana through accurate, objective research and focusing public attention on those solutions.. Adapted from Chapter 1. Of. Lei Tang and . Huan. Liu’s Book. 1. Chapter 1, . Community Detection and Mining in Social Media.  Lei Tang and Huan Liu, Morgan & Claypool, September, 2010. . Social Media: . Chapter 1. 1. Chapter. 1, . Community Detection and Mining in Social Media.  Lei Tang and Huan Liu, Morgan & Claypool, September, 2010. . Traditional Media. Broadcast Media: One-to-Many. Communication Media: One-to-One. Chapter 1. www.amazing-social.com. #5CsofSocial. 1. 2. Agenda. What is social media?. 2. Who can benefit from a course in social media strategy?. 3. How can they benefit from a course in social media strategy?. Internet offers advantage . in sharing . info easily. Network effect. http://en.wikipedia.org/wiki/Network_effect. Metcalfe’s Law-. value of telecommunications network is proportional to the square of the number of users . The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand THE NEW YORK TIMES AND USA TODAY BESTSELLERThe secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.A friend\'s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for Likeable Social Media:Dave Kerpen\'s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the BoxLikeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human 8212 being likeable 8212 will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%.