Lets Talk about sex Multimedia project by natalie payal amp jack The problem Know Your Status Study 907 of Duke students consider themselves as having nonexistent or very low risk for acquiring ID: 306242
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Slide1
Hey Duke, Let’s Talk about sex
Multimedia project by
natalie
,
payal
, & jackSlide2
The problem
Know Your Status Study
90.7
% of Duke students consider themselves as having “nonexistent” or “very low” risk for acquiring
HIV
55.4
% of students interviewed exhibited “risky behavior,” such as unprotected sex.
70
% of
students
inaccurately assessed their risk of HIV
infection
STI prevalence in the U.S.
By the age of 24, 1 in 3 sexually active people will have contracted an STI
2/3 of all STIs occur in people 25 years of age and under
Lack of awareness at Duke
Many
students are unaware of STI testing options, the confidentiality of STI tests, and the coverage of tests
.
We’ve become desensitized to traditional PSA campaignsSlide3
Preliminary research
Research on risky behavior and lack of STI knowledge at Duke
Interview with Ms. Hanson at Student Health
Issues at Duke:
“I’m invincible!”
Need to promote safe sex practices
STI testing at student health
Student worries about lack of confidentiality/cost of testing
Insurance plans, HIPAA
History of STI testing at Duke
Feedback on poster and video campaign ideaSlide4
Our goal
Educate the Duke population on STI prevalence
Promote condom use
Encourage STI testing
Provide information about STI testingSlide5
Achieving our goal
Poster campaign:
Catchy phrase
Piggy-back on a popular poster trend (Keep Calm and Carry On)
Use of humor
Video campaign:
Utilize visual elements
Use of Duke student narrative
Incorporate STI prevalence statistics
Include information on STI testing at DukeSlide6
Video and poster Prep
Video
Watched other “Draw My Life” videos
Engaging and relatable narratives
Storyboards
Preliminary sketches
Fitting a coherent narration
Posters
Research on successful/unsuccessful posters
Learning Adobe Photoshop on the flySlide7
Poster campaignSlide8
Poster campaignSlide9
Poster campaignSlide10
Video campaign
http://www.youtube.com/watch?v=qk0CFUDYQbE
Slide11
What worked/What didn’t work
Original idea:
traditional
PSA format with interviews at Student Health and Duke freshmen
Changes:
broaden
our audience to all Duke
Undergrads
steer
away from standard PSA
format
include
more visual elements to engage the audienceSlide12
Questions?