PPT-Representation of Women in Advertising

By Laura Epstein While advertising has progressed socially since the 1950s by frequently portraying women as equally capable to men it has regressed in terms of its distortion of the female physique. SEXISM . in America. •Discrimination or devaluation based on a person's sex, as in restricted job opportunities.. -This act is done especially towards women. Sexism is Defined As. …. Sexism in the Workplace. Representation. How the media shows us things about society – but this is through careful mediation. Hence . re-presentation.. For representation to be meaningful to audiences there needs to be a shared recognition of people, situations, ideas etc.. Welcome to the course!. Week 1: Introduction/The Buddy Film . à la. française. Structure of the First . S. ession. Rationale of the course. General background; why gender matters (cf. Stuart Hall).. Katie North. Bus1040. Advertising. Advertising is a tool to relay a message or feature a product.. Transmitted to a target audience.. Ethics of Advertising. Advertising industry has strict rules and regulations monitored by the Federal Trade Commission.. Background. This poster . profiles research into the under-representation of women at Vice Chancellor level in UK Higher Education. Less than 15% of Vice Chancellors are women, whereas women make up 51% of the general population, . Best Practice – . gender and media policy. For over 10 years now Media Watch Organisation (MWO), has brought about sanctions against abusive, degrading and unacceptable advertising with an unfair sexual connotation on the Mauritian market.. Are there any noticeable differences to the male representation of speech? . The Centre of the Study of Women in Television and Film release reports every year and they said that in 2014 only 12% of all clearly identifiable protagonists were female.. By . Laura . Epstein. While advertising has progressed socially since the 1950s by frequently portraying women as equally capable to men, it has regressed in terms of its distortion of the female physique.. Tide print Advert. Driving Question. How are women are represented in the Tide print advert?. Learning Outcomes. I will know. h. ow women are represented in the Tide advert. I w. ill understand. how the representations reflect stereotypical representations of women in the 1950s. Government Regulatory Bodies. Australian Classification Board (ACB). Australian Communications and Media Authority (ACMA). Voluntary Code of Conduct on Body Image (VCCOBI). Self Regulation Bodies. Advertising Standards Bureau – . earning Intentions. To identify how representations of gender are constructed in . Skyfall. Starter. How are women represented in . Skyfall?. R. epresentation of women. How are women represented in . Why PETA has used a woman in its vegetarianism campaign? (15 marks). In your answer you must:. -Analyze the representation of women in the source. - Make judgements about why PETA has opted to use this approach for the campaign.. ‘We did not create our advertisements in order to provoke, but to make people talk, to develop citizen consciousness.’. Luciano Benetton. The Benetton Group is a global fashion brand . that originated in . What is media?. Media is the plural form of medium. It describes any channel of communication. This can include anything from printed paper to digital data. In general, media refers to television, radio, newspaper, internet and other forms of communication..