PPT-Representation of Women in Advertising

By Laura Epstein While advertising has progressed socially since the 1950s by frequently portraying women as equally capable to men it has regressed in terms of its distortion of the female physique. Introduction. Domain specific knowledg. e is needed to solve some problems.. Knowledge base – representation.. Inference techniques. Use to prove facts.. Use to answer queries. Knowledge Representation Schemes. BY. Adv. Shirish V. Deshpande. Mumbai Grahak Panchayat. UN GUIDELINES FOR . CONSUMER PROTECTION. UN Guidelines recognize following 8 consumer rights :. Right to Basic Needs. Right to Safety . Right to Information. Representation. How the media shows us things about society – but this is through careful mediation. Hence . re-presentation.. For representation to be meaningful to audiences there needs to be a shared recognition of people, situations, ideas etc.. Katie North. Bus1040. Advertising. Advertising is a tool to relay a message or feature a product.. Transmitted to a target audience.. Ethics of Advertising. Advertising industry has strict rules and regulations monitored by the Federal Trade Commission.. Background. This poster . profiles research into the under-representation of women at Vice Chancellor level in UK Higher Education. Less than 15% of Vice Chancellors are women, whereas women make up 51% of the general population, . 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. vine rst second Representation Heads Modiers Representation Heads Modiers Representation Heads Modiers Representation Heads Modiers First-OrderFeatureCalculation ArcLengthByPart-of-Speech ArcLeng ICS 6D. Sandy . Irani. Number representation. Our number system represents numbers in base 10 (also called decimal notation). Each place represents a power of 10:. 3045 = . 3. ·. 10. 3. + . 0. ·. S.2 Fraud Act 2006. Actus Reus:. D makes a . representation. Which is . false. Mens. Rea:. 3. . . Knowing that the representation was or might be untrue or misleading. 4. . . Dishonestly. 5. . With intent to make a gain for himself/another, to cause loss to another . Representations and schemata. Do we represent what we see? . Magritte: . The Uses of . Speech. . (or do we represent what we see?. Magritte: . The Interpretation of . Dreams. Or: do we even see what is there?. Purpose. This lesson examines:. The debate over what, or who, the national government will represent.. The Great Compromise, which dealt with the makeup of the House and Senate.. How population would be counted for representation in the House.. Tide print Advert. Driving Question. How are women are represented in the Tide print advert?. Learning Outcomes. I will know. h. ow women are represented in the Tide advert. I w. ill understand. how the representations reflect stereotypical representations of women in the 1950s. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. What is media?. Media is the plural form of medium. It describes any channel of communication. This can include anything from printed paper to digital data. In general, media refers to television, radio, newspaper, internet and other forms of communication..