SPM Batesville JD Edwards and You Charles McGuinness Director Customer Strategy 2 What is SPM Creating More Performant Organizations better MANAGE performance better MOTIVATE behaviors ID: 378516
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Sales Performance Management
SPM, Batesville, JD Edwards, and You
Charles McGuinness
Director, Customer StrategySlide2
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What is SPM?Creating More Performant Organizations
better
MANAGE
performance
better
MOTIVATE
behaviors
better MENTOR best practices
MANAGE
MENTOR
MOTIVATESlide4
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Incentives
Games
Royalties
Commissions
Rebates
Customer
Loyalty
Complex
Time
& Labor
Management
Bonuses
Rewards
Coaching
Plans
Behavior
Modification
Engine
SPM: A Centralized, Cloud-Based Behavior Modification EngineSlide5
What is SPM?
Unlike CRM, which is customer focused, SPM is employee focusedTraditionally tied to Sales, but works with any organization where setting, monitoring, and meeting goals is critical.
Standalone applications, can be bought in piecesSlide6
Grow Revenue with Sales Planning and Optimization
Model incentive compensation plans and project total compensation spend budgets
Model and optimize territories using real-time embedded analytics
Identify gaps and overlaps in territory coverage
Calculate quotas using past performance or territory potential and apply seasonality
Territory, Quota, and Incentive Compensation Modeling
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Increase Operational Efficiency and Reduce Costs
Accelerate compensation plan review, approval, and acceptance with customizable plan document and approval workflow
Guided compensation plan creation flows to streamline the plan creation process
Mass update capabilities leveraging round-trip file import/export
Expedite rollout of plan changes with automated transfer of territory, quota, and compensation setups between environments
Roll out territories, quotas, and comp plans to your sales force on day one
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How does SPM intersect with JD Edwards?
Data from JD Edwards can be critical in devising goals, quotas, territoriesFeed sales performance data into incentive compensation when sales reps are not closing specific opportunitiesFeed account sales data to help devise better quotas and territories
Batesville example later in presentation
Can work with JDE CRM, HCM
Can use SPM to help motivate ERP users directly
Based upon any sort of metric, not just $Rewards can be bonuses, awards or even gamification badges
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Customer Case Study
Quota Planning @BatesvilleSlide10
Batesville
Company Overview
Challenges
Benefits
Anticipated Results
Batesville is a leader in the funeral industry. 200 account managers serve over 13,000 funeral homes with more than 850 different products via 80 regional service centers.
Create a common platform and standardize processes for business transformation across field sales and telesales.
Improve sales force effectiveness and management to results using real-time KPI dashboards- less time on non-selling activity, gain back lost business, increase market share.
Industry: Industrial Manufacturing
Sales and Marketing processes were previously not automated or standardized.
Inconsistent user adoption of previous system with no mobile access to SFA.
Account Management lacked full visibility into customer data from JDE order history and products and selling activity.
Opportunity Management processes needed to more consultative, with more account planning performed based on the sales potential of each customer
Lacked complete visibility to cost of sale and pipeline .
Robust cloud and mobile accessible SFA application enabling simplified user experience and gain business visibility.
Mature with the business – extend with Territory Management, Quota Management and Incentive Compensation as ramp-up.
Improve Account Planning by Sales Reps focusing on high-value customers.
Sophisticated analysis of customer trends, pipeline, activities and related information with advanced reporting and dashboards.
Improve collaboration and coaching between Sales Management and Sales Reps by focusing on planned and completed customer activities.
Increase management visibility to activities spent with high-value customers.
Increase visibility into customer buying trends producing a measurable increase in sales.
Increase user adoption and improve data quality through mobile access.
Improve compensation management, defining quota and measuring results.
Insight Driven Sales Performance Management
LIVE
Accounts & Contacts
Opportunities
Prospects
Territory Management
Incentive Compensation
Quota Management
JDE
Oracle
Sales
Cloud
Customer Master
Products
Invoice
Quote and Order
Order history
Fulfillment
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Batesville Prior State
Quota Process
1-2 months
Compensation Process
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Challenges
Multi-department process touching sales, finance, ops, compensation, HR with delays & numerous wait times
Multiple excel versions passing between users leads to changes being missed. Size of Excel file(s) is challenging
More time spent crunching numbers than reviewing numbers
1 to 2 month quota process leaves sales operations exhausted, reps confused and executives furious! Despite best effort, this repeats every year!
All the above leads to –
Reps didn’t know their targets until mid Q1 leading to loss in productivity & revenue.
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SPM Accomplishments
Changed process from data crunching to data analysis
Created visibility for Regional Directors to see factors that went into the quota calculations
Increased awareness where reps can see their earnings on a daily basis
Improved Accuracy
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“Our quota process typically takes 1 to 2 months. With our new Quota Management solution, it only takes two days, well maybe three.”
Diane Kinker
, Director - CRM Solutions, Batesville Casket Company
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