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The Art of Usability Testing: the Guerrilla The Art of Usability Testing: the Guerrilla

The Art of Usability Testing: the Guerrilla - PowerPoint Presentation

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Uploaded On 2016-04-30

The Art of Usability Testing: the Guerrilla - PPT Presentation

Method Presentation by Ben Andrus and Laura Evans Introduction BU Libraries and Usability 3 libraries open to students Bartle open 245 high demand for library space and resources Is our website easy to use ID: 300681

usability it

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Slide1

The Art of Usability Testing: the Guerrilla Method

Presentation by Ben Andrus and Laura EvansSlide2

Introduction: BU Libraries and Usability

3 libraries open to students; Bartle open 24/5; high demand for library space and resources

Is our website easy to use?

In the past…Slide3

What is “Guerrilla Usability Testing”?

It’s a sneak attack—get them where they live/work/play

It’s quick—no advertising or recruiting

It’s flexible—sample can either be random or targeted

It’s cheap—because it’s quick, participants are satisfied with a small reward; also, it can be done without expensive equipment

It’s effective—elicits honest results from usersSlide4

Our Methodology

Identify areas of investigation

Create tasks for users to complete

Decide what info to collect on “Libraries’ Website Usability Study” form

IRB Approval

Schedule

staff to administer the tests (7 members of Usability Working Group)Slide5

The Test

Set up in the lobby of Bartle Library

Two staff members, two laptops, two questions in two sessions a day

Observers recorded the actions of usersSlide6

The Test

Entice students as they walk by

Each student asked to do one task, so it took less than 5 minutes of their timeSlide7

The Results

224 total users

Between 9 and 24 students of all levels performed each taskSlide8

The Results

Co-chairs

tabulated the actions of users for each task as well as the comments of

observersWrote report on findings, identifying problem areas and usage patternsSlide9

The Results: Some Interesting Conclusions

FindIt

! is used for everythingSlide10

The Results: Some Interesting Conclusions

MegaMenus

are cluttered and terminology is unclearSlide11

Takeaways and Future Directions

Guerrilla method worked well for us

Easy to scale according to your resources

Dividing tasks among more users prevents fatigue and enables more diverse user base

Get outside of the library? Take laptops to dining halls, dorms, etc.

Apply this usability method to other library services beyond the websiteSlide12

Questions?

Contact us:

Laura Evans

evans@binghamton.edu

Benjamin

Andrus

bandrus@binghamton.edu