Surveys entry 23 times final Please give feedback Support each other Check the LinkedIn group for Zoom meetings in case you miss an email Housework Give you the tools and process for writing a book ID: 660510
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Slide1
Write A Health BookSlide2
Recording calls –may use in futureSurveys – entry, 2-3 times, finalPlease give feedbackSupport each otherCheck the LinkedIn group for Zoom meetings (in case you miss an email)
Housework Slide3
Give you the tools and process for writing a bookRemove the fear – this is a step by step process like anything elseHopefully most of you will finish in 90 days, but sometimes life gets in the way….don’t worry if it takes longer
Goals of This CourseSlide4
Find out about the publishing industry and how to best publish your own bookWhy a health book is different from other books
Start figuring out your book’s focus, audience, & purpose in your business
Topics of today’s callSlide5
1 Book is just the start!My accidental start 3 Major publishers, 27 booksSelf-publishing=speaking /training career
Health copywriting for clientsGhostwriting Beating the competition
My writing journey
(25 years in 5 Minutes)Slide6
Overview of the publishing world, and your options
Module 1:
Book Publishing
Truth
&FictionSlide7
Getting a publisher -What they want (platform!) -Pros and cons: time frame, costs, marketing
Self-publishing: removing the stigma
- The rise of “indi-publishing”
-time frame, costs, marketing
Book Publishing 101Slide8
New York Times bestsellersAmazon bestsellers
Set your goals and decide on
the best
route for you
The Truth About BestsellersSlide9
Needs to be solution oriented
What
problem will your book solve?
Transformational- before and after
-Hero story
-I couldn’t find it so I built it
Why a Health Book is DifferentSlide10
A resource for finding out the questions your customers are asking about your topic:http://answerthepublic.com/#about-us
www.quora.com
Get the questions!Slide11
1) The curse of knowledge: trying to write everything you know 2) Trying to write to EVERYONE (use avatar)
3) Perfection paralysis: there may be typos!
4) Get it out, revise, update
Classic mistakes of first-time
authorsSlide12
Start a conversation about your topic!You have something to say, you want to help more people…get your story out thereYour book is your way to package your story and message that will last forever.
(But, if you don’t do marketing – it’s just a diary)
#1 Reason to write your bookSlide13
Be totally focused on your readersYour book isn’t about you, it’s about being of service to your readers (even when you tell your story)
#1 Secret to a Successful BookSlide14
3 Questions to ask yourself:
Who is my book for?
Why will someone buy/read my book?
How will my book grow my business or practice and make me money?Slide15
1) Keep up with the homework2) Ask questions when you get stuck
3) Keep moving forward
4) Aim for “great”, not “perfect”
5) Use the recommended resources –or risk losing time (especially in editing process)
How to
g
et the most from this courseSlide16
Monday, May 30, 3:00 PST1. Creative Brief 2. Reader profile
Please complete as much as you
can. We will go over this on the call.
Homework and Next Call