Levels of Strategy Question 1 What does the term Strategy mean The act of making definite distinct or clear The purchase and sale of goods in an attempt to make a profit A plan or method for obtaining a specific goal or result ID: 318976
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Slide1
By: Christina Miele, Rachel Passarelli, Jordan Bates, Kyle Redmond and Dennis Park
Levels of Strategy Slide2
Question #1:
What does the term “Strategy” mean?
The act of making definite, distinct, or clear.The purchase and sale of goods in an attempt to make a profit.A plan or method for obtaining a specific goal or result.Both B and C
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The 3 Levels of Strategy:
Corporate Level Strategy
Business-Unit Level StrategyFunctional Level StrategySlide4Slide5
Corporate Level Strategy
Highest level of decision making
Deals with the overall objective of the firmForms the trunk of the strategic decision tree Market you should compete in
Less concrete Corporate level strategy is concerned with: 1.Reach 4.Management Practices 2.Competitive Contact 3.Managing Activities and Business interrelationships Slide6
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Question #2 What are the 4 main parts Corporate level strategy is concerned with?(mentioned in previous slide)E. Reach, Management practice, business unit and competitive contractF. Reach, Management practice, business unit and manage activities and business interrelationship G. Reach, Management practice, competitive contract, manage activities and business interrelationship
H. Corporate level, business level and functional level. Slide7
Business-Unit Level
Second level of the pyramid.
Businesses levels strategies are to secure businesses (themselves) an identity and position in the market. Business level goals are:
→ Increase the business value for the corporate and stakeholders. → Increase the brand awareness and value perceived by the customers.Slide8
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Question #3
What are the 2 business level goals? I. Increase the business value for the corporate and stakeholdersJ. Increase the brand awareness and value perceived by the customers .K. None of the above
L. Both I & JSlide9
Functional level
This is the third (bottom level) and final level of the pyramid.
Also known as “Operational Level”
Level of the operating divisions and departments. Primarily concerned with successfully implementing the strategic decisions made at pervious levels. This level of strategy is extremely significant in shaping the success of other strategies. Slide10
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Question #4
Why is this level extremely significant? M. This level is not extremely significant N. Because it is the final level of the pyramid O. Because it shapes the success of the others strategies
P. Both N&OSlide11
Advantages
&
Disadvantages
A firm that successfully implements all 3 business-level strategies should be in a better position to: Adapt quickly to any new environmental changes Learn new skills and technologies more quickly Effectively leverage its core competencies while competing against its rivals
Successfully implementing the strategies will also lead to above-average returns for the firm.
Business-level strategies require the organization to always remain vigilant regarding the needs of customers and the potential encroachment of competition. Today’s highly competitive market can often fail companies to do so and lead them to:
Lose sight in changing customers’ tastes.
Be easily imitated by rival competition
Frequently reduce/raise pricing on products
In order to avoid these disadvantages,
a business should always remain up-to-date with new technologies to retain the current customer base and work towards reaching new customers as well. Slide12
Interconnection
All strategies have to be in complete harmonization with each other since the success of one level is inseparably linked to the other.
The impact of the node on the others is judged by the flexibility of their relationship which further depends upon the success of the adopted business framework. Slide13
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Question #5 All strategies have to be in complete harmonization with each other because… Q. They do not have to be harmonizedR. the success of one level is inseparably linked to the other.
S. None of the above T. Both Q&R Slide14
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