The Selfie Generation True or False Millennials do not give to philanthropies Millennials all have cars Millennials sleep next to their mobile devices Millenials are very motivated to own their own home ID: 649565
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Slide1
Engaging Millennial VolunteersSlide2Slide3
The Selfie GenerationSlide4
True or False
Millennials do not give to philanthropies
Millennials
all have cars
Millennials sleep
next to their mobile
devices
Millenials
are very motivated to own their own home
79
% of millennials think they should be allowed to wear jeans to work at least
sometimes
Millennials want quality, and will pay for it
Millenials
are the most diverse generation since early 1900’sSlide5
Most Diverse Generation
Source: White House Millennial ReportSlide6Slide7
Technology
Personal computers introduced to classrooms in 1970’s
Three-quarters
of Millennials have an account on a social networking site, compared with only half of Generation Xers and less than a third of the Baby Boomers
.
first generation to also have tech savvy
parentsSlide8
Parenting
9 in 10
children (in 1997-a
population comprised entirely of Millennials that year) reported high levels of closeness with their parents
some companies report establishing relationships with parents of their Millennial
employeesSlide9
Hours Per WeekSlide10
What They Do For WorkSlide11
Education
More Millennials have a college degree than any other generation of young
adults
Total student outstanding loan debt surpassed $1 trillion by the end of the second quarter of 2014, making it the second largest category of household debtSlide12
Marriage
~45%
~70%Slide13
Living with Mom and Dad Slide14Slide15Slide16
Economy
In 2013, unemployment for Millennials was 13%, compared to 6% for Boomers
more money conscious, resourceful, and warySlide17
Defining MomentSlide18
Defining MomentSlide19
Defining MomentSlide20
Defining “Moment”Slide21
Defining MomentSlide22
Defining “Moment”Slide23
How They Like to Be Involved
Support Activism (micro-volunteering)
Sign petition
Contact legislators
Share social media posts
Networking-
Young Nonprofit Professional Group
Meet people with similar interests
Broaden skill set for future
Ongoing Leadership
Desire for deeper involvement (path to board or committee)
Active, mission-driven young peopleSlide24
Question
How do you incorporate networking/socializing?Slide25
Why Millennials Get Involved
Supporting issue
, not organization
Become part of a community that’s equally excited and eager to make difference—connect and network
Lend pro-bono skills and expertise
Gain professional expertise
Family or friends recommend
Received free ticket, t-shirt, or other prizes
Intangible rewards (“seeing the difference I make”)
Feeling effective and useful (even mundane tasks)
Connect with “higher up” staff
Prefer professional development and networking opportunities to t-shirts and swagSlide26
Pet Peeves when Volunteering
Not having much to do (time wasted)
Not knowing what they will be doing
Deplore
in-person training when could be done virtuallySlide27
Question
Who here has an online training module? How’s it working for you?
What are some things in your training you can identify that you could put online? Slide28
Be the Organization who:
Develops meaningful, productive opportunities for contributors
Share the outcomes of each activity or hour spent
Shows volunteer time is VALUEDSlide29
Question
What outcome do you share at the end of volunteer projects/events? Slide30
Task:
In groups of three to four people, discuss strategies you use to keep Millennial volunteers engagedSlide31
Action Taken by Millennials for a nonprofit on a Smartphone
Read emails
Follow on Facebook
Read articles
Follow on twitter
Share a photo or event
Check in at the nonprofit or event
Watch videos
Donate
Sign up to volunteer
Text alertsSlide32
Pet Peeves For Websites
Non mobile-friendly sites
Text too small
Missing/unavailable information
Can’t find need info quickly and easily (ex: contact info)
Non-intuitive navigation Slide33
Tasks:
Google your organization. What pops up? Slide34
Task
Go to your
organization website
What is your first impression
Can you tell what you do/what your organization is like?
Can you find a phone number?
Can you find an email?
Can you find a “how can I help link? Slide35
Pet Peeves for Facebook
Same posts over and over
Constant ask for help/money Slide36
Action Taken From Non Profit Social Media Post
liked, retweeted, or shared
Signed petition or pledge
Made a donation
Shared with network a request for help
Signed up to volunteer
Registered or purchased ticket
Bought merchandise
Joined a committeeSlide37
Task
Look at your Facebook page. Is there a theme to your posts?
How often do you ask for something?
How often do you educate?
How often do you thank?
Any other themes?
What works best?Slide38
No. Slide39
Yes. Slide40
Pet Peeves for Emails
TOO MUCH email! “always something in inbox”
Also keep it brief, provide links, PICTURES, outcomes, calendar, calls to actionSlide41
Five Take Aways
Keep Online Presence Up to Date
Emphasize your CAUSE and how you help
Help connect socially and professionally
Be prepared with REAL work
Communicate clearly (confirmations)Slide42
Resource
The 2013 Millennial Impact Report:
http
://
casefoundation.org/wp-content/uploads/2014/11/MillennialImpactReport-2013
. pdfSlide43
Resource Slide44
ResourceSlide45
Resource
15 Economic Facts about Millennials
https://
www.whitehouse.gov/sites/default/files/docs/millennials_report.pdf