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Measuring and capturing mind share Measuring and capturing mind share

Measuring and capturing mind share - PowerPoint Presentation

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Uploaded On 2016-03-05

Measuring and capturing mind share - PPT Presentation

APTA 2013 Marketing amp Communications Workshop Research goal 2 Measure public transits market share Measure levels of awareness of Sound Transit among general commuters Determine demographics of riders and nonriders among regular commuters ID: 243580

commuters transit commute regular transit commuters regular commute considered share agree sound bus riding market rail amp looked mind

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