Table 3: Total Revenue and Attendances by State/Territory (2011-2012) - PDF document

174.1 Table 3: Total Revenue and Attendances by State/Territory (2011-2012) 12 Table 4: Revenue by Category and State/Territory in 2012 14 Table 5: Attendance by Category and State/Territory in 2012 15 Table 6: Population and per Capita Results 16 Table 7: Top 5 Categories - Revenue and Attendance 17 Table 8: Top 3 Biggest Changes in Revenue by Category 17 Table 9: Top 3 Biggest Changes in Attendance by Category 17 Table 10: Total Revenue and Attendances by Category (2012) 18 Table 11: Average Ticket Prices by Category (2008-2012) 18 Table 12: Ballet and Dance - Revenue and Attendance (2004-2012) 22 Table 13: Ballet and Dance - Revenue by State/Territory (2012) 23 Table 14: Ballet and Dance - Attendance by State/Territory (2012) 23 Table 15: ChildrenÕs/Family Events - Revenue and Attendance (2004-2012) 24 Table 16: ChildrenÕs/Family Events - Revenue by State/Territory (2012) 25 Table 17: ChildrenÕs/Family Events - Attendance by State/Territory (2012) 25 Table 18: Classical Music - Revenue and Attendance (2004-2012) 26 Table 19: Classical Music - Revenue by State/Territory (2012) 27 Table 20: Classical Music - Attendance by State/Territory (2012) 27 Table 21: Festivals (Multi-Category) - Revenue and Attendance (2004-2012) 28 Table 22: Festivals (Multi-Category) - Revenue by State/Territory (2012) 29 Table 23: Festivals (Multi-Category) - Attendance by State/Territory (2012) 29 Table 24: Festivals (Single-Category) - Revenue and Attendance (2004-2012) 30 Table 25: Festivals (Single-Category) - Revenue by State/Territory (2012) 31 Table 26: Festivals (Single-Category) - Attendance by State/Territory (2012) 31 Table 27: Musical Theatre - Revenue and Attendance (2004-2012) 32 Table 28: Musical Theatre - Revenue by State/Territory (2012) 33 Table 29: Musical Theatre - Attendance by State/Territory (2012) 33 Table 30: Contemporary Music - Revenue and Attendance (2004-2012) 34 Table 31: Contemporary Music - Revenue by State/Territory (2012) 35 Table 32: Contemporary Music - Attendance by State/Territory (2012) 35 Table 33: Opera - Revenue and Attendance (2004-2012) 36 Table 34: Opera - Revenue by State/Territory (2012) 37 Table 35: Opera - Attendance by State/Territory (2012) 37 Table 36: Special Events -Revenue and Attendance (2004-2012) 38 Table 37: Special Events - Revenue by State/Territory (2012) 39 Table 38: Special Events - Attendance by State/Territory (2012) 39 Table 39: Theatre - Revenue and Attendance (2004-2012) 40 Table 40: Theatre - Revenue by State/Territory (2012) 41 Table 41: Theatre - Attendance by State/Territory (2012) 41 Table 42: Circus and Physical Theatre - Revenue and Attendance (2009-2012) 42 Table 43: Circus and Physical Theatre - Revenue by State/Territory (2012) 43 Table 44: Circus and Physical Theatre - Attendance by State/Territory (2012) 43 Table 13 Figure 7: Gross Revenue by Category (2012) 19 Figure 8: Gross Revenue by Category (2011) 19 Figure 9: Total Attendance by Category (2012) 19 Figure 10: Total Attendance by Category (2011) 19 Figure 11: Percentage Movement in Revenue by Category (2011-2012) 20 Figure 12: Percentage Movement in Attendance by Category (2011-2012) 20 Figure 13: Market Shares (Gross Revenue) by Category (2004-2012) 21 Figure 14: Market Shares (Attendances) by Category (2004-2012) 21 Figure 15: Ballet and Dance - Gross Revenue (2004-2012 well, increasing its revenue by 10.8% and attendances by 7.1%. There is signiÞcant variance in State movements between each genre category however. We hope that as State trends by genre continue to emerge over the coming years, these will prove particularly useful to State and Territory arts and events agencies. As with previous years, Contemporary Music and Musical Theatre represent the two largest sectors in the Industry, generating 40% and 16.9% of revenue, respectively. While both categories experienced declines in both revenue and attendance, combined they still account for 56.9% of gross revenue and 47.4% of total attendance.In terms of Contemporary Music, which commands more than one third of Live Entertainment Industry market share, annual variance in this category strongly reßects the number of big-name international artists which tour in any given year and the number of stadium tours.In Musical Theatre, the decline in both revenue and attendance reßects overall fewer performances and shorter seasons for productions in this category. It should also be noted that the State based Þgures reßect the impact of touring musicals outside Sydney and Melbourne with Canberra TicketingNews Ticketing (includes Moshtix and Foxtix)UÊQueensland Performing Arts Centre (Qtix)UÊSeatAdvisor Box OfÞce (SABO - new in 2012)UÊSydney Opera HouseUÊTicketmaster UÊTicketekThese companies were identiÞed by LPA and provided and attendance data. Survey Participants provided data to EY directly. ConÞdentiality Deeds were in place between data providers and EY. As such, and consistent with our agreed approach, EY did not reveal, insofar as possible, disaggregated raw Survey data or event speciÞc revenue or ticketing data to LPA.While our scope of work did not include a detailed review of all data to determine the appropriateness of event category allocations, where obvious anomalies were identiÞed, EY queried the data with the relevant Survey Participants and where appropriate amendments were made. Examples of such anomalies included for instance:UÊSporting events, fashion festivals, workshops, cinema supplementary report of their revenue and attendance in the second half of 2013.Moreover, attendances at Festivals are under-reported in this Survey. First, some Festivals maintain their own ticketing systems and are not part of this Survey. Second, the Survey only reports paid tickets and does not include the substantial unpaid and/or unticketed components of Festivals. The Contemporary Music category is subject to similar limitations; as pub and club venues that self-ticket, or use ticketing companies who are not part of the Survey are not included in the results. However, data from Foxtix was incorporated for the Þrst time in the 2011 Survey, helping to decrease the level of under-reporting as this ticketing agency, in conjunction with Moshtix, includes smaller performances at certain bars and hotels. Still, this Survey provides a conservative estimate of the total ticket revenues and attendances sourced from live entertainment events in Australia. As part of our analysis, the 2012 data was compared against historical data sourced directly from Live Performance AustraliaÕs Live Entertainment Industry in Australia 2006 - 2011 Reports. EY note that we did not revisit the data collection and allocation methodology used in 2006 and 2007 as the historical data used to prepare the reports in these years was not provided in a disaggregated format. As such, EY was unable to query the accuracy of the allocation of events in these years.Therefore caution should be applied when comparing data from 2008 to 2012 with data from previous years as inconsistencies may exist in the data collection methodology between the Surveys performed in these Þve years, and for previous Surveys (where more detailed event speciÞc information was not requested).1.4 2005$834,337,20621.0%15,808,790 17.3%$60.6210.0%2006$1,158,064,52638.8%19,835,756 25.5%$64.085.7%2007$1,228,658,6646.1%20,887,365 5.3%$66.033.1%2008$1,061,273,304-13.6%15,823,705-24.2%$76.6016.0%2009$1,083,329,9492.1%15,196,773 -4.0%$80.575.2%2010$1,327,805,81622.6%17,241,13913.5%$86.437.3%2011^$1,309,187,150-1.5%17,345,7200.6%$85.99-0.7%2012 . As identiÞed in previous Ticket Attendance and Revenue Survey Reports, research suggests that participation in the Arts, including the Live Entertainment Industry, is particularly sensitive to changes in the growth of real household disposable income3.While the Industry has experienced ßuctuations in the level of attendances and revenue over the last Þve years, primarily driven by weaker economic conditions in Australia and overseas, attendance and revenue for 2012 is still above the lows of 2008. However, due to the limitations outlined in 2006200720082009 Between 2011 and 2012, New South Wales and Victoria experienced declines in terms of revenue, attendance and Industry share. The two States had combined revenue of $790.45 million, or approximately two-thirds of the entire Australian Live Entertainment Industry. On the other hand, Queensland experienced gains in all of revenue, attendance and Industry share. Across the other States and Territories, results were mixed, however it was a generally weaker year overall. Figure 5 and Figure 6 on the following page illustrate the year on year changes in revenue and attendance while Table 4 and Table 5 provide a breakdown of total revenue and attendance by Category and State/Territory. State/TerritoryRevenueShare of Industry (2012)Share of Industry (2011)Change in Revenue from 2011TicketsShare of Industry (2012)Share of Industry (2011)Change in Attendance from 2011New South Wales$446,063,40337.0%40.1%-14.9%5,795,75735.6%36.5%-8.5%Victoria SA 6.1%ACT1.4%TAS0.4%NT 0.1% Share of Industry (2011)Change in Revenue from 2011TicketsShare of Industry (2012)Share of Industry (2011)Change in Attendance from 2011New South Wales$446,063,40337.0%40.1%-14.9%5,795,75735.6%36.5%-8.5%Victoria$344,389,41428.6%29.5%-10.7%4,916,55930.2%30.9%-8.3%Queensland$183,775,42015.3%12.7%10.8%2,302,46214.1%12.4%7.1%Western Australia$134,131,62211.1%9.9%1.7%1,791,79511.0%10.3%0.2%South Australia$73,536,6936.1%5.9%-4.8%1,053,9976.5%7.1%-14.8%Australian Capital Territory$17,293,2971.4%1.2%6.9%271,5251.7%1.9%-16.5%Tasmania$4,221,1820.4%0.5%-37.4%97,9720.6%0.6%-1.7%Northern Territory$1,472,5200.1%0.1%-14.8%43,6630.3%0.3%-19.3%Total$1,204,883,551100.0%100.0%-8.0%16,273,730100.0%100.0%-6.2%Figure 5: Percentage Movement in Revenue by State/Territory (2011-12)Figure 6: Percentage Movement in Attendance by State/Territory (2011-12)-40NSW -14.9%VIC -10.7%QLD 10.8%WA 1.7% TAS -37.4%NT -14.8%020-20-20NSW -8.5%VIC -8.3%QLD 7.1%WA 0.2%SA -14.8%ACT -16.5%TAS -1.7%NT -19.3%010 $60,502,328$56,983,253$47,084,207$25,805,255$12,670,798$193,406$0$39,360$203,278,606Contemporary Music$166,537,474$157,548,428$70,992,764$55,408,813$23,328,290$6,626,352$1,536,314$202,115$482,180,550Opera$30,569,497$9,301,614$4,307,911$1,759,636$1,552,298$353,016$0$0$47,843,971Special Events$2,138,338$185,419$476,329$959,782$138,718$154,105$0$197,311$4,250,001Theatre NTTotalBallet and Dance259,221208,941248,458106,73644,13336,88011,1914,633920,193ChildrenÕs/ Family520,588359,358 cities along the more densely populated eastern seaboard. For example, Coldplay only brought its large stadium tour to Sydney, Melbourne and Brisbane. At a high level, this reßects the economic and logistical advantages that big cities hold in their accounts for the State or Territory in which the performance took place and hence where the revenue and attendance are recognised.Table 6: Population and Per Capita ResultsState/ Territory the Contemporary Music and Musical Theatre categories two categories account for 56.9% of the Live Entertainment Industry of gross revenue and 47.4% of total attendance.The most signiÞcant gains were experienced by both of the Festivals categories as well as the Theatre and Classical Music Categories. On the other hand, the Special Events category, which is by its nature volatile, experienced the largest declines. Reasons for these shifts are detailed within the event category analysis section of the report.4. Category Analysis4.1 Overall HighlightsRevenueAttendance Share1Contemporary Music$482,180,55040.0%Contemporary Music5,484,25733.7%2Musical Theatre$203,278,60616.9%Musical Theatre2,224,06813.7%3Festivals (Single-Category)$98,365,4908.2%Theatre1,601,4259.8%4Theatre$82,973,2596.9%Children's/Family1,300,3348.0%5Classical Music$60,884,2195.1%Classical Music1,254,9637.7%Table 7: Top 5 Categories - Revenue and AttendanceTable 8: Top 3 Biggest Changes in Revenue by CategoryBiggest Increase Biggest DeclineCategoryIncrease from 2011CategoryDecrease from 20111Theatre25.9%Special Events-73.1%2Festivals (Multi-Category) from 20111Classical Music19.7%Special Events-75.4% 102030Ballet and Dance -2.2%ChildrenÕs/Family -12.2%Classical Music 1.3%Festivals (Multi Category) 9.7%Festivals (Single Category) 2.0%Musical Theatre -17.6%Contemporary Music -10.6%Opera 1.1%Special Events -73.1%Theatre 25.9%Circus and Physical Theatre -3.3%Comedy -6.4% Figure 18: Ballet and Dance revenue declined by 12.2% from $58.78 million in 2011 to $51.59 million in 2012. Total attendance fell by 10.5% while the average ticket price declined by 1.6%, from $43.87 to $43.17.Major events in 2012 in this category were Disney on Ice, the How to Train Your Dragon Arena Spectacular, Disney Live and a tour by The Wiggles. Perennial childrenÕs favourites such as Ben 10, Dora the Explorer, The Gruffalo and Figure 26: Classical Music 0.1%-0.3%Total 1,254,963 100.0% NSW40.6%VIC31.4% Growth (%)Total AttendanceGrowth (%)Average Ticket PriceGrowth (%)2004$14,842,476 483,858 $32.26 2005$5,170,934-65.2%157,228-67.5%$39.1321.3%2006$9,633,45486.3%201,71128.3%$56.7244.9%2007$9,318,441-3.3%294,29645.9%$44.09-22.3%2008$21,615,824132.0%551,81087.5%$52.1118.2%2009$10,642,917-50.8%431,061 VIC17.5%QLD8.5%WA13.8%SA39.6%ACT0%TAS SA$5,117,08839.6%*-14.0%ACT$00.0%N/ATAS$00.0%0.0%NT$0 600,000400,000200,000-Figure 32: Festivals (Single-Category) Total Attendance (2004-2012)Figure 31: Festivals (Single-Category) Gross Revenue (2004-2012) The Falls Music & Arts Festival, Lorne4.7 Table 25: Festivals (Single-Category) Revenue by State/Territory (2012)State/RevenueProportion 100,000,00050,000,000-Gross Revenue ($)Figure 36: Musical Theatre Total Attendance (2004-2012)A Funny Thing Happened on the Way to the Forum Photo - Jeff Busby4.8 Musical Theatre4.8.1 National Overview Table 27: Musical Theatre - Revenue and Attendance (2004-2012)RevenueGrowth (%)Total AttendanceGrowth (%)Average Ticket PriceGrowth (%)2004$138,718,880 1,847,505 $76.34 2005$178,032,17228.3%2,460,31433.2%$76.01-0.4%2006$235,922,58432.5%2,806,15314.1%$86.1813.4%2007$228,854,618-3.0%3,358,72719.7%$70.50-18.2%2008$252,199,26710.2%3,129,729-6.8%$89.2326.6%2009$214,959,848-14.8%2,458,212-21.5%$93.544.8%2010$242,897,36413.0%2,612,507 Figure 38: Musical Theatre NSW$60,502,32829.8%-11.6%VIC$56,983,25328.0%-8.9%QLD$47,084,20723.2%12.3%WA$25,805,25512.7%4.2%SA$12,670,7986.2%4.2%ACT$193,4060.1%-0.2%TAS$00.0%0.0%NT$39,3600.0%0.0%Total$203,278,606 3,000,0002,000,0001,000,000-Figure 40: Contemporary Music Total Attendance (2004-2012)Gotye Photo - Dana Yavin4.9 Contemporary Music4.9.1 National Overview Table 30: Contemporary Music - Revenue and Attendance (2004-2012)RevenueGrowth (%)Total AttendanceGrowth (%)Average Ticket PriceGrowth (%)2004$195,058,791 2,737,873 $77.09 2005$287,201,31947.2%3,924,27643.3%$83.378.1%2006$450,855,53157.0%5,295,98835.0%$92.7811.3%2007$503,240,41911.6%5,975,56112.8%$90.49-2.5%2008$389,160,746-22.7%4,330,620-27.5%$101.3512.0%2009$460,443,02718.3%4,682,8058.1%$108.617.2%2010$659,102,04843.1%7,028,23550.1%$102.78-5.4%2011$539,274,481-18.2%5,939,618-15.5%$103.450.6%2012$482,180,550-10.6%5,484,257 -Figure 44: Opera Total Attendance (2004-2012)Opera on the Harbour La Traviata Opera Australia 2012 Photo - Lightbox Photography4.10 Opera4.10.1 National OverviewTable 33: Opera - Revenue and Attendance (2004-2012)RevenueGrowth (%)Total AttendanceGrowth (%)Average Ticket PriceGrowth (%)2004$62,562,433 629,808 $108.88 2005 Figure 46: Opera Attendance by State/Territory (2012)Note: N/A signiÞes where States were combined in 2011 due to single events occurring in each State NSW SA4.1%ACT1.3%TAS0%NT0%Table 35: Opera Attendance by State/Territory (2012)State/RevenueProportionIndustry Share Change from 2011TerritoryNSW$30,569,49763.9%1.5%VIC$9,301,61419.4%-4.6%QLD$4,307,9119.0%3.6%WA$1,759,6363.7%0.0%SA$1,552,2983.2%-1.1%ACT$353,0160.7%N/ATAS$00.0%N/ANT$00.0% 20,000,00010,000,000-Gross Revenue ($)2004AttendancesYear2005 National OverviewTable 36: Special Events - Revenue and Attendance (2004-2012)RevenueGrowth (%)Total AttendanceGrowth (%)Average Ticket PriceGrowth (%)2004$96,706,366 3,125,013 $45.43 2005$89,357,246-7.6%2,992,097-4.3%$31.50-30.7%2006$82,143,879-8.1%2,625,779-12.2%$42.6435.4%2007$117,203,89242.7%3,453,07731.5%$48.5613.9%2008$10,324,979-91.2%374,623-89.2%$43.60-10.2%2009$23,602,096128.6%559,434 Table 38: Special Events Attendance by State/Territory (2012)State/RevenueProportion 200720082009201020112012160,000,000140,000,000120,000,000 60,000,00040,000,00020,000,000-Gross Revenue ($)2004AttendancesYear200520062007200820092010201120124,000,0003,500,0003,000,000 1,500,0001,000,000500,000-Figure 52: Theatre Total Attendance (2004-2012)Belvoir Death of a Salesman Photo - Heidrun Lšhr4.12 Growth (%)2004$89,417,616 2,202,812 $43.87 2005$73,988,892-17.3%2,117,854-3.9%$38.04-13.3%2006$143,564,23294.0%3,828,25480.8%$39.423.6%2007$117,382,525-18.2%2,505,458-34.6%$50.4227.9%2008$80,476,671-31.4%1,944,188-22.4%$46.92-6.9%2009$76,192,784-5.3%1,710,204-12.0%$51.349.4%2010$60,151,139-21.1%1,354,336-20.8%$51.470.2%2011$65,880,7129.5%1,380,6221.9%$56.149.1%2012$82,973,25925.9%1,601,425 11.9%SA4.0%ACT3.2%TAS0%NT0.1% Total$82,973,259100.0% State/RevenueProportion skewed distribution of revenue and attendance by State. It should be noted that the Canadian entertainment company does not conduct tours of Australia every year (it did not stage any performances in 2010 and only had limited shows in 2009).Other major events in the Circus and Physical Theatre category include the Great Moscow Circus, El Cabello Blanco, the magician Cosentino QLD27.5%WA1.1%SA13.8%ACT0%TAS0%NT0.4% Figure 62: Comedy Attendance by State/Territory (2012)NSW +61 2 6246 1500 Gold Coast 12-14 Marine Parade Southport QLD 4215 Tel: +61 7 5571 3000 Fax: +61 7 5571 3033 Melbourne Ernst & Young Building