Logo colors fonts amp STYLE June 2013 Opportunity for Impact Capital Markets for Social Good Contents IIX and Shujog Colors RGB CMYK etc IIX Colors Shujog Colors Corporate Fonts ID: 572288
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Slide1
Brand Guidelines
Logo, colors, fonts & STYLEJune 2013
Opportunity for Impact™
Capital Markets for Social Good
™Slide2
Contents
IIX and
Shujog Colors (RGB, CMYK, etc.)
IIX Colors
Shujog ColorsCorporate FontsIncorrect and Correct Logo UseDistorted LogoOrphaned LogoTagline UseWriting FormatAddress FormatCommon Nouns into Proper NounsAsia Pacific vs Asia-PacificSlide3
IIX and Shujog Colors
IIX Blue:
RGB: 25, 161, 213
CMYK: 74, 19, 3, 0Hex code
: #19a1d5IIX Green:RGB: 151, 168, 60CMYK: 46, 20, 100, 2Hex code: #97a83cByline:RGB: 64, 64, 64
Capital Markets for Social Good™Slide4
IIX and Shujog
Colors
Shujog
Green:RGB:
151, 168, 60CMYK: 46, 20, 100, 2Hex code: #97a83cShujog Blue (used in ACTS)RGB: 14, 165, 223CMYK: 73, 18, 0, 0Hex code: #0ea5dfByline:RGB: 64, 64, 64
Opportunity for Impact™Slide5
Corporate Fonts
Font in logos:
IIX and IIX product logos:
Letter Gothic Std
(bold)Kerning: -10Vertical scale: 10%Shujog and Shujog product logos: Base fonts are a mix of Samarkan and HarringtonACTS and Mark in Shujog ACTS and Impact Mark logos: Helvetica BoldCorporate Font in flyers, teasers, presentations, etc:Corbel in headingsCalibri in bodyUse Calibri for numbers (1,2,3,4, etc.), even when the number is in a headingEDMs, Press Releases and any email marketing:Verdana in Headings and bodySpacing: 1 ½ between lines.Slide6
Incorrect & Correct Logo UseSlide7
Distorted Logo
Correct
Hold “Ctrl” when resizing to avoid distorted logo
IncorrectSlide8
Orphaned Logo
Correct placement when using IIX and
Shujog
together
Size of IIX and
Shujog
logos are proportionalIIX logo precedes Shujog
IIX
Space in between IIX and
Shujog
logos is ideally & approximately the width of X in the IIX logo
IIX and
Shujog
are center aligned
IncorrectSlide9
Tagline Use
Capital Markets for Social Good™
Opportunity for Impact™
Include tagline only when it is readable
Capital Markets for Social Good™
Opportunity for Impact™
IncorrectSlide10
Writing FormatSlide11
Address Format
IIX and Shujog are based in Singapore and follow the Singapore format in writing the address
:Impact Investment Exchange Asia (IIX)
38 Carpenter St. #02-01, Hui
Seng BuildingSingapore 059917Impact Investment Shujog38 Carpenter St. #02-01, Hui Seng BuildingSingapore 059917Slide12
Common Nouns into Proper Nouns
Always capitalize the first letters for:Impact
InvestingS
ocial EnterpriseDurreen will keep going back to you to change it if you do not do this. It’s a hard battle many have fought.Slide13
Asia Pacific vs
Asia-PacificThere was a copy-editing debate going on in Impact Partners and IIX on the placement of a hyphen in Asia-Pacific. Some liked, some did not. Hence, it was all agreed upon – and approved via email – that IIX will NOT use the hyphen.
“Asia-Pacific” is defined by the Asia-Pacific Economic Council (APEC) and the Asian Development Bank Handbook of Style (p.106, 2011) and Usage Branding
Book as “the Pacific basin, including
East and Southeast Asian countries, Australia, New Zealand, the Pacific island countries, and countries in North and South America bordering the Pacific Ocean.” IIX and Shujog are not yet present in all countries in the Pacific basin.Always use “Asia Pacific”