By: Arin Broderick. Summary . A jingle writer is someone who composes music and lyrics in a catchy tune, that grabs the audiences’ attention. They do this in order to sell their clients product or services through TV or radio commercials. . ID: 324569
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The Jingle Writing Career
By: Arin BroderickSlide2
A jingle writer is someone who composes music and lyrics in a catchy tune, that grabs the audiences’ attention. They do this in order to sell their clients product or services through TV or radio commercials.
They must portray the positive experience when using or their product or services.
They must follow their clients’ guidelines:
Length of Time
The Key words
Style of musicSlide3
There is no specific degree requirements to be in this field, however most jingle writers attended multiple courses to develop their talent in music composing. Courses Available:Music Theory Commercial song arrangementBusiness LawSongwriting
There are many general skills needed to succeed in jingle writing such as
Knowledge in different types of genres
Ability to relate to your clients
Ability to create new ideas for their clients
Time management and Organization Skills
Background knowledge of other careers (recording & Scoring)
A jingle Writer Salary depends on certain variables
How large/long the jingle project is
How big the company/client is (determines their budget)
The amount of jingles they sell a year
Most writers charge for a demo fee between $500- $1500, which covers the equipment, musicians and vocalist.
In most cases jingle writers won’t get the job, and result in no pay
Successful jingle writers make an average of $100,000 - $200,000 annually.
The salary also depends on what type of jingle writer you are and who you are working for.
Freelance Jingle Writers
Their salaries tend to vary, because they don
t have control over the incoming jobs.
Salaried Jingle Writers
They have a regularly salary which gives them stability within their earningsSlide7
Screen Actor Guild (SAG)American Federation of Television and Radio Arts (AFTAR)DAY PERFORMERS$809 per day$171.35 - $1,493.55 per daySINGERS$398- $875 per day $398 - $875 per day
Musician & Writer Unions Minimum RatesSlide8
Well Known Professionals
One of the many famous jingle writers become song writers and full time musicians
Barry Manilow is a great example of a past jingle writer, who’s jingles are still commonly used.
His successful career as a singer-songwriter led him to
5 oh his albums on the best seller charts in n 1987
His many platinum
albums made him Radio & Records' No. 1 adult contemporary
Receiving 3 American Music AwardsSlide9
Lets see if you recognize any of his jingles!http://windycitylive.com/video?id=8735249 Stop at 2:20Slide10
Jingle Writers are usually employed by:
Help Wanted Ad
New Jingle needed for Amy’s Boutique! Ability to compose music and sing! Minimum of 15 of your jingles from your past clients! Deadline of 2 weeks to work on the jingle demoSalary of 2,000 for the melodySlide12
Dangers Of This Career
Jingle Writers have to make sure that they create only their original work to use for the clients jingle.
If the client is requesting an original
and you infringe in another artists copyright, they could be sewed.Slide13
Elements In Jingle Writing
The elements greatly affect the jingles
: Usually Homophonic, so its usual to follow
Can decide how catchy it is
They use certain instruments to show different feelings
Can decide if the piece sound happy or sad (Major & Minor)
Jingle Writers must use the elements to find a way to capture the attention of the audience.Slide14
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